…a marketing symphony of tradition and global appeal
The Africa Cup of Nations (AFCON) offers a forum for nations to demonstrate their rich cultural history as well as a prominent football event. Ghana's participation in the ongoing AFCON in Ivory Coast has provided an opportunity to display the country's cultural...
Ghana is on the brink of progress, and it's time to embrace new ways of doing things. A 24-hour economy is not just a concept; it's an opportunity to unlock Ghana's full potential. It's a commitment to expanding productivity and prosperity beyond daylight hours. Imagine a Ghana where businesses...
Stepping into the dynamic world of corporate enterprises is like embarking on a journey across uncharted terrain. With over 25 years of navigating these corporate waters, I have come to understand that the true compass of any industry is the customer – the very heartbeat of our existence. Every...
In today's interconnected world, where digital transformation and data-driven decision-making are paramount, the boardroom must give cybersecurity its highest priority. Cyber threats have evolved from being a technical nuisance to a critical business risk that can have profound consequences on an organization's operations, reputation, and financial health. This essay...
That employees are internal customers is nothing new. It is a fact that businesses have accepted for decades now. Tomes have been written about the concept. Millions of hours of lectures have been spent on it. Considerable resources have been devoted to researching it. These make the idea of...
Not many Ghanaians expected the country to be ushered into a somewhat stable social and political environment in 2024. Many were those, including some journalists, who loudly proclaimed doom and agitated for political destabilisation in Ghana. My assumptions - together with evil wishes of some political and economic naysayers...
As we welcome a new year, now is an opportune moment to contemplate our financial behaviours and establish significant objectives for the upcoming months. Among the various financial resolutions, one goal that stands out for its long-term impact is cultivating mindful spending habits. In this article, we will delve...