Successful brands, especially those on the rise in their early stages, almost always have a silent partner. His name is advertising.
Advertising is the engine...
While researching for an academic submission during my LLM studies, I came across an intriguing concept in contract law: the distinction between an offer...
There’s an entrepreneur in Ghana I’ve admired for years. He’s a figure I’ve followed quietly, and although he’s had his critics, I’ve come to...
How does a young, budding entrepreneur write about galamsey, and also at arguably the most politically charged period in Ghana this century? Well, I...
PET stands for Political, Economic, and Technological factors, the three key external forces that shape a business environment. In today's rapidly evolving global landscape,...
In today’s Ghana, there’s a growing divide in how people approach business. Some are driven by the allure of quick profits, the rush of...
I can always tell when I’m dealing with a founder who’s been through it. It doesn’t take me long now. Their one giveaway is...
Internal control is an integral part of business management that consists of rules, procedures, and practices to protect assets, maintain accuracy and reliability in...
There is power in a singular focus. It's the difference between a company that merely survives and one that thrives exponentially. When every facet...
Ghana might be going through a rough patch. Yet, it is true that we have witnessed significant advancements in many sectors over the past...