Talk about snatching defeat from the jaws of victory…
On the 20th of August 2023, after months of preparation, investment, sacrifice, and execution, the Spanish Football Association and all its stakeholders (the fans, players, officials) declared victory when American referee Tori Penso blew the final whistle on a pulsating final...
In the bustling streets of Ghana, a vibrant tech ecosystem is taking shape, poised to drive Ghana's future prosperity. Yet, as we embark on this exhilarating digital transformation journey, we must pause to address a glaring concern: the underrepresentation of women in Ghana's tech landscape.
This challenge is not unique...
In today's fast-paced business environment, companies that do not adapt and have a transformation-ready team risk becoming irrelevant. The ongoing technological changes, customer expectations, and market dynamics require businesses to evolve continuously to remain competitive. Building a transformation-ready team that can adapt rapidly is essential to staying ahead of...
who reigns supreme in marketing?
"I know that half of my advertising dollars are wasted…I just don’t know which half."
John Wanamaker, the father of modern advertising.
The above is one of the many statements and instances which are evident when many CMOs fail to strike a balance between building...
One stark and undeniable fact is that people often confuse brands and organisational cultures. While some people place a brand ahead of an organisational culture, others argue that without the latter (organisational culture) a brand cannot survive. Notwithstanding the position you may take, it is important to note that...
In a celebration of exceptional achievements by women in the mining and energy sectors, the 3rd edition of the Women in Mining and Energy Awards (WIMEA) came off with outstanding women honoured for their excellence in a male-dominated industry.
Women from Ghana Grid Company (GRIDCo), AngloGold Ashanti, Volta River...
Over the past 17 weeks, this series has drawn attention to the current status of the United Nations' pursuit of a better and more sustainable future for the world and its people.
The series provided valuable and thought-provoking insights into the specific aims and targets of each of the 17...
A symbiosistical indispensability of GRA, MMDAs and LVD in property rate revenue mobilisation
The discourse on the paradigm shift in the collection of property rates in Ghana continues to reverberate far and wide. There seems to be confusion among the citizenry as stakeholders have varied views on the valuation,...
Personalisation is the new magic word in service delivery. This practice is gaining popularity, but you’ll notice that many brands are still struggling to figure out how to do it. It is time for brands to truly understand their customers as unique individuals. No more lumping us all together...
The frequency of military coups in Africa is a fact that no longer shocks the international community. Since 1946, the continent has weathered an astonishing 224 coup attempts. To bring the stark numbers into sharper focus, 45 of Africa’s 54 countries have faced at least one coup attempt, and...