Fidelity Bank sets pace for banking industry’s digitalisation agenda


…records over 80% of total customer transactions via digital channels

Fidelity Bank Ghana, the largest privately-owned Ghanaian bank, has chalked up an enviable milestone in its drive toward digitalising its banking services.

The bank disclosed that over 80 percent of customer transactions recorded in 2020 took place via its various digital channels; an accomplishment that bears testament to the successful migration and conversion of a majority of the bank’s customers onto digital platforms.

This came to light when the bank held its Annual General Meeting (AGM) on Friday, June 11, 2021 via a virtual platform. The meeting gave shareholders an opportunity to consider and adopt the report of directors for the financial year ended 31st December 2020.

Addressing shareholders during the virtual AGM, the Board Chairman of Fidelity Bank, Edward Effah, reiterated that the bank’s array of digital products and services – including the Fidelity Mobile App, Online Account Opening, Online Banking Portal, USSD, GHQR payments, Cards and the recently launched WhatsApp Banking Assistant, Kukua – enabled customers to access the bank’s services seamlessly and conveniently in 2020 despite the COVID-19 pandemic.

“In line with the bank’s strategy to leverage technology for the purposes of empowering customers to conduct simple and personalised online transactions, we introduced Kukua – our 24-hour WhatsApp Banking Assistant who is fully conversant with the bank’s suite of offerings. Kukua has proven to be a useful addition to our blossoming suite of digital services, and I must say that our various digital services have been pivotal in bolstering the bank’s resilience in the face of the pandemic.”

The Board Chairman also informed shareholders that Fidelity is the first bank in Ghana to partner with SWIFT, the global provider of secure financial messaging services, to adopt the Global Payments Innovation (GPI) service.

This industry-first initiative, which is slated to go live later this year, enables real-time tracking of cross-border payments and provides end-to-end traceability to ensure accuracy in ascertaining the status of remittances.

The bank also reported that even though business activity slowed as a result of the COVID-19 pandemic, it continued to support its individual and business clients throughout the year. It adopted a strategic and long-term approach in its support to SMEs, and also rolled out an assortment of support schemes to mitigate impacts of the pandemic on individual customers and their families.

Aside from providing financial support for selected businesses in healthcare and manufacturing, the bank in partnership with International Finance Corporation (IFC) organised Fidelity Presents – a thought-leadership webinar series that offered pragmatic strategies to over 300 SMEs to help them to address the difficulties presented by COVID-19. Fidelity also introduced the Fidelity Young Entrepreneurs Fund (FYEF) to support young people involved in building scalable businesses.  FYEF provides beneficiaries with funding support as well as tailor-made consultancy and advisory services to aid in growing their businesses.

In addition to these business support initiatives, the bank also undertook many social impact activities aimed at supporting government in the fight against COVID-19.

Highlighting some of these activities at the AGM, Julian Opuni, the Managing Director of Fidelity Bank Ghana averred: “As custodian of the Ghana COVID-19 Private Sector Fund, we donated GH¢1million to support the construction of Ghana’s first Infectious Disease Centre located at the Ga East Municipal Hospital in Accra.

“Additionally, to show our appreciation to healthcare workers for being at the forefront of fighting the pandemic, we launched an auto-loan package for members of the Ghana Medical Association. This auto-loan package allows members of the Ghana Medical Association to acquire vehicles at concessionary interest rates in recognition of their sacrificial efforts for the country,” he said.

Mr. Opuni also enumerated several philanthropic donations to medical facilities and educational institutions across the country.

On the bank’s fiscal performance, the Board Chairman reported that notwithstanding the turbulence which hit the banking sector in 2020, the bank proved resilient and posted strong financials.

According to Mr. Effah, at the onset of the COVID-19 crisis the bank was operationally sound and financially strong. These factors, coupled with strategic and data-driven business decision-making, enabled Fidelity to weather the storm and continue along its growth trajectory; hence reporting year-on-year growth in key financial metrics.

Consequently, the bank recorded a profit before tax of GH¢382million in 2020, representing a 19% increase from the GH¢322million recorded in 2019. He indicated that the bank’s profitability improved on the back of asset quality, increased revenue and enhanced efficiency; with the cost-to-income ratio declining further to 51% by the end of the year.

To conclude the AGM, shareholders were given an overview of the honours which the bank earned in 2020 from both local and international awarding institutions. The bank received the Best Bank in Ghana Award at the African Banking Awards organised by EMEA Finance; Excellence in Customer Service Award at the Ghana Business Awards; the Best Self-Servicing Banking Technology Implementation (Web Account) Award from the Asian Banker; and the Best Banking Product Ghana (Online Account Opening Solution) Award from International Business Magazine, among many other awards.

In 2021, the bank remains committed to expanding its digital banking footprint further: supporting more businesses, maximising shareholder value through optimisation of its organic growth opportunities, and partnering with both private and public sector stakeholders to boost growth of the economy.

Leave a Reply