Three years ago, as the world grappled with the challenges brought about by the COVID-19 pandemic, Vodafone Ghana introduced a relief measure for its customers. The initiative ensured that all Vodafone Cash users could enjoy seamless money transfers without any associated fees. It was a testament to Vodafone Ghana’s unwavering commitment to the financial well-being and inclusion of its customers.
Philip Amoateng, Director-Vodafone Cash, remarked: “This was our way of tangibly demonstrating our life-long commitment to our customers’ financial well-being and inclusion during the pandemic”.
In a market where customers were accustomed to paying a 1 percent fee on all transactions, Vodafone Cash users enjoyed zero charges on all their transactions – even across networks. Even after introduction of the e-levy on May 1, 2022, transactions on Vodafone Cash remained free. Vodafone Cash customers only needed to pay a 1.5 percent E-Levy fee.
Maame Adwoa, a small business owner in Accra, shared her experience: “It was such a relief, especially during the pandemic. I had to move most of my business online, and not having to worry about those extra charges really helped”.
In the face of global economic challenges, the telco now seeks to cover rising operational costs while still providing affordable services to its customers. While this chapter concludes, Vodafone Ghana’s dedication to its customers remains unshaken, Philip Amoateng asserts. He explained that the company is poised to introduce its new Vodafone Cash proposition starting 3rd October 2023.
“The new Vodafone Cash proposition ensures that Vodafone to Vodafone transactions remain free. However, Vodafone Cash will charge 0.5 percent for transfers across networks,” explained Philip. “Even with the introduction of these charges, Vodafone continues to offer unparalleled value, especially when sending money from Vodafone Cash to other networks.”
Philip Amoateng further elaborated the new proposition, stating: “Our customers will continue to enjoy the best value with Vodafone Cash. We encourage everyone to trust Vodafone Cash for its convenience, reliability, transparency and commitment to providing the best value in the market”.
Those looking to sign up for Vodafone Cash can simply text ‘Register’ to 558 or dial *558# for self-registration. Customers can also visit any mobile money agent or Vodafone retail shop for assistance.