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Digital Vietnam: When analytics go wrong
I was a bit bored during the weekend, and so I started watching on Youtube a History Channel documentary which had a reference on...
Customer Loyalty Metrics: Which one is the Best?
Pin-pointing moments throughout the customer journey and measuring them in order improve Customer Loyalty, has turned into a science, a 'Branding Art' and a...
All you ever wanted to know about Business Plans (but you were afraid to...
This article is based ‘loosely’ on my same-topic interview for GBC Radios’ Uniiq Business Hour program of past Thursday, the 15th of February; this...
All you ever wanted to know about business plans (but were afraid to ask)
This article is based ‘loosely’ on my same-topic interview for GBC Radio’s Uniiq Business Hour programme of last Thursday, the 15th of February; it...
Why B2B Buyers are Loyal to certain Suppliers
Most of us when we think of Customer Loyalty, we ‘identify’ it with the Loyalty of a Customer to a Business / Organization, but...
Digital and the Customer – Are these the 2018 Trends?
A very Happy 2018 to you all our cherished readers - we hope that your business grows in leaps and bounds. This is another...
Is there a ROI for Social Media?
We all witness constantly this ‘craze’, mesmorization and obsession with Social Media. Every year, more and more billions of dollars are spent worldwide on...
7 facility management practices to drive customer loyalty
Being customer focused nowadays is necessity to conduct business not only just in Ghana but everywhere in the world. “True competitive advantage will only...
The 10, 000-hrs Myth & Learning new things for your Business
You might have read it almost all over the internet -and in several books- that you will need at least 10.000 hours of experience...
Are you measuring your business’ Customer Effort Score (CES)?
A few weeks ago - in our December 21st article (https://thebftonline.com/business/the-net-promoter-score-nps-what-is-it), we have talked about NPS (Net Promoter Score) as the de facto standard...
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Savings and loans sector hits GH¢10bn in assets
By Kingsley Webora TANKEH
The 26 savings and loans companies operating under the Ghana Association of Savings and Loans Companies (GHASALC), have experienced explosive...
Gov’t to overhaul GIPC Act
By Kizito CUDJOE
The government is considering revisions to Act 865, the law that established the Ghana Investment Promotion Centre (GIPC), as part of efforts...
Regulatory delays costs GH¢30m weekly demurrage at ports – GIFF
…GSA, EPA, others to blame
By Wisdom JONNY-NUEKPE
The Ghana Institute of Freight Forwarders (GIFF), have expressed worry over the escalating cost of demurrage paid by...
Standard Chartered declares dividend at 55th AGM
Highlights capital preservation, innovation and sustainability as pillars for growth
Standard Chartered Bank Ghana PLC has held its 55th Annual General meeting (AGM) to present...
WPRDFestival 2025: GMA partners ALX, Women In PR for PR x AI x Data...
As part of activities to mark the 5th edition of the World Public Relations Day Festival, Global Media Alliance (GMA), in collaboration with ALX...