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Digital Vietnam: When analytics go wrong
I was a bit bored during the weekend, and so I started watching on Youtube a History Channel documentary which had a reference on...
Customer Loyalty Metrics: Which one is the Best?
Pin-pointing moments throughout the customer journey and measuring them in order improve Customer Loyalty, has turned into a science, a 'Branding Art' and a...
All you ever wanted to know about Business Plans (but you were afraid to...
This article is based ‘loosely’ on my same-topic interview for GBC Radios’ Uniiq Business Hour program of past Thursday, the 15th of February; this...
All you ever wanted to know about business plans (but were afraid to ask)
This article is based ‘loosely’ on my same-topic interview for GBC Radio’s Uniiq Business Hour programme of last Thursday, the 15th of February; it...
Why B2B Buyers are Loyal to certain Suppliers
Most of us when we think of Customer Loyalty, we ‘identify’ it with the Loyalty of a Customer to a Business / Organization, but...
Digital and the Customer – Are these the 2018 Trends?
A very Happy 2018 to you all our cherished readers - we hope that your business grows in leaps and bounds. This is another...
Is there a ROI for Social Media?
We all witness constantly this ‘craze’, mesmorization and obsession with Social Media. Every year, more and more billions of dollars are spent worldwide on...
7 facility management practices to drive customer loyalty
Being customer focused nowadays is necessity to conduct business not only just in Ghana but everywhere in the world. “True competitive advantage will only...
The 10, 000-hrs Myth & Learning new things for your Business
You might have read it almost all over the internet -and in several books- that you will need at least 10.000 hours of experience...
Are you measuring your business’ Customer Effort Score (CES)?
A few weeks ago - in our December 21st article (https://thebftonline.com/business/the-net-promoter-score-nps-what-is-it), we have talked about NPS (Net Promoter Score) as the de facto standard...
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‘Lack of ORC branding on business renewal receipts affecting SMEs, financial institutions’
By Samuel Adadi AKAPULE, Bolgatanga
Business Development Advisor, Hillary Adongo, has expressed worry over the increasing skepticism by financial institutions regarding the authenticity of business...
CalBank celebrates 35 years of growth and resilience
By Sandra Agyeiwaa OTOO
CalBank has marked its 35th anniversary with a special week-long internal event called the ‘Red Values Week’, aimed at reflecting on...
GREL hands over nurses’ quarters to improve healthcare at Akyem Breman
By Juliet Aguiar DUGBARTEY
Ghana Rubber Estates Limited (GREL) has handed over a newly constructed two-bedroom semi-detached apartment to the Akyem Breman CHPS compound...
IoD-Gh inducts 143 members with a call to ethical leadership and national duty
The Institute of Directors-Ghana (IoD-Gh) has inducted 143 new professionals comprising 17 Fellows, 112 members, and 14 Associates into Membership, reaffirming its commitment to...
Hollard empowers student entrepreneurs with 3rd edition of Streetwise Finance Business Challenge
Hollard Ghana, the country’s favourite insurer with its subsidiaries Hollard Insurance and Hollard Life, has awarded GHC40,000 in seed funding to Vette Multiple Test Kits, winners...