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Are your measuring your business’ Customer Effort Score (CES)?
A few weeks ago - in our December 21st article (https://thebftonline.com/business/the-net-promoter-score-nps-what-is-it), we have talked about NPS (Net Promoter Score) as the de facto standard...
A Customer Loyalty Example: A Hair Salon
This article came out of a simple friendly conservation whether a small business could benefit by investing in Customer Loyalty. Of course, we all...
Let the Candidate Play: Recruitment-Gamification
Technology is an essential part of our lives today and only few people can imagine living without it. In the era of rapidly changing...
The Net Promoter Score (NPS) : What is it?
The Net Promoter Score (NPS) is one of the metrics that is used to measure Customer Loyalty. You might not be aware of it, but you...
Why should you (or NOT) Hire an MBA Grad
This is an extended and update article that I posted 8 months ago. I am very aware that this is an extremely controversial subject-...
Customer Satisfaction versus Customer Loyalty
It has been so nice to see people happy with their Black Friday- shopping carrying their purchases with a smile.
But, is a happy &...
Customer Satisfaction versus Customer Loyalty
It has been so nice to see people happy with their Black Friday- shopping carrying their purchases with a smile.
But, is a happy &...
Customer experience modelling for startups and others
We all know that brands like, for example, Coca Cola, Virgin, Apple and Google are some of the most valuable brands in the world....
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Celebrating the cornerstone of democracy: International Parliament Day and its resonance in Africa
By Samuel AGYEMAN-PREMPEH
The recently observed International Day of Parliamentarism on Monday, June 30, 2025 served as a poignant reminder of the vital role parliaments...
‘Lack of ORC branding on business renewal receipts affecting SMEs, financial institutions’
By Samuel Adadi AKAPULE, Bolgatanga
Business Development Advisor, Hillary Adongo, has expressed worry over the increasing skepticism by financial institutions regarding the authenticity of business...
CalBank celebrates 35 years of growth and resilience
By Sandra Agyeiwaa OTOO
CalBank has marked its 35th anniversary with a special week-long internal event called the ‘Red Values Week’, aimed at reflecting on...
GREL hands over nurses’ quarters to improve healthcare at Akyem Breman
By Juliet Aguiar DUGBARTEY
Ghana Rubber Estates Limited (GREL) has handed over a newly constructed two-bedroom semi-detached apartment to the Akyem Breman CHPS compound...
IoD-Gh inducts 143 members with a call to ethical leadership and national duty
The Institute of Directors-Ghana (IoD-Gh) has inducted 143 new professionals comprising 17 Fellows, 112 members, and 14 Associates into Membership, reaffirming its commitment to...