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Are your measuring your business’ Customer Effort Score (CES)?
A few weeks ago - in our December 21st article (https://thebftonline.com/business/the-net-promoter-score-nps-what-is-it), we have talked about NPS (Net Promoter Score) as the de facto standard...
A Customer Loyalty Example: A Hair Salon
This article came out of a simple friendly conservation whether a small business could benefit by investing in Customer Loyalty. Of course, we all...
Let the Candidate Play: Recruitment-Gamification
Technology is an essential part of our lives today and only few people can imagine living without it. In the era of rapidly changing...
The Net Promoter Score (NPS) : What is it?
The Net Promoter Score (NPS) is one of the metrics that is used to measure Customer Loyalty. You might not be aware of it, but you...
Why should you (or NOT) Hire an MBA Grad
This is an extended and update article that I posted 8 months ago. I am very aware that this is an extremely controversial subject-...
Customer Satisfaction versus Customer Loyalty
It has been so nice to see people happy with their Black Friday- shopping carrying their purchases with a smile.
But, is a happy &...
Customer Satisfaction versus Customer Loyalty
It has been so nice to see people happy with their Black Friday- shopping carrying their purchases with a smile.
But, is a happy &...
Customer experience modelling for startups and others
We all know that brands like, for example, Coca Cola, Virgin, Apple and Google are some of the most valuable brands in the world....
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The Regent educational excellence
… How SMEs in Ghana can embrace operational rigor and quality assurance
By Samuel LARTEY (Prof) & Robert Osei Mensah BOAHENE
In these contemporary times business leadership...
ICF local chapter to unlock economy’s coaching potential and drive national growth
The International Coaching Federation (ICF) Ghana Chapter is preparing for a grand launch on May 17, 2024, promising to unlock a multi-billion dollar opportunity...
Enabling digital and financial inclusion in West Africa our focus – Country Manager, Mastercard
… to usher one billion people into digital economy by 2025
By Juliet ETEFE
Country Manager and Area Business Head for West Africa at Mastercard,...
From a cocoa hub to a galamsey haven
…the sad story of Jacobu in the Amansie Central District
By Naana Nkansah AGYEKUM
I once asked my aunt, on one of my visits to my...
The urgency of sovereign-debt restructuring
By José Antonio OCAMPO
Since the onset of the COVID-19 pandemic, the developing world has faced growing public-sector debt vulnerabilities. Interest-rate hikes and limited access...
