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Why B2B Buyers are Loyal to certain Suppliers

Most of us when we think of Customer Loyalty, we ‘identify’ it with the Loyalty of a Customer to a Business / Organization, but...

Digital and the Customer – Are these the 2018 Trends?

A very Happy 2018 to you all our cherished readers - we hope that your business grows in leaps and bounds. This is another...

Is there a ROI for Social Media?

We all witness constantly this ‘craze’, mesmorization and obsession with Social Media. Every year, more and more billions of dollars are spent worldwide on...

7 facility management practices to drive customer loyalty

Being customer focused nowadays is necessity to conduct business not only just in Ghana but everywhere in the world. “True competitive advantage will only...

The 10, 000-hrs Myth & Learning new things for your Business

You might have read it almost all over the internet -and in several books- that you will need at least 10.000 hours of experience...

Are you measuring your business’ Customer Effort Score (CES)?

A few weeks ago - in our December 21st article (https://thebftonline.com/business/the-net-promoter-score-nps-what-is-it), we have talked about NPS (Net Promoter Score) as the de facto standard...

Are your measuring your business’ Customer Effort Score (CES)?

A few weeks ago - in our December 21st article (https://thebftonline.com/business/the-net-promoter-score-nps-what-is-it), we have talked about NPS (Net Promoter Score) as the de facto standard...

A Customer Loyalty Example: A Hair Salon

This article came out of a simple friendly conservation whether a small business could benefit by investing in Customer Loyalty. Of course, we all...

Let the Candidate Play: Recruitment-Gamification

Technology is an essential part of our lives today and only few people can imagine living without it. In the era of rapidly changing...

The Net Promoter Score (NPS) : What is it?

  The Net Promoter Score (NPS) is one of the metrics that is used to measure Customer Loyalty. You might not be aware of it, but you...

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BoG issues directives on dormant & unclaimed accounts

Holders of dormant accounts or next of kin to be contacted Dormant accounts should be published in newspapers Funds to be transferred...

Shippers’ Authority and shipping lines in tango over new fees

… regulator wants withdrawal of charges but shipping lines remain adamant The Ghana Shippers’ Authority (GSA) has asked Shipping Lines operating in the country...

UK and Ghana sign trade partnership agreement

The UK and Ghana have signed a Trade Partnership Agreement securing tariff-free trade between the two countries and providing a platform for greater economic and...

Africa Shippers’ Council pushes for collaboration to implement AfCFTA effectively

The Union of African Shippers’ Council (UASC) has begun some critical engagements with the African Continental Free Trade Area (AfCFTA) secretariat on ways to accelerate...

Invest in Africa appoints Carol Annang as Country Director

Invest in Africa (IIA), a private sector-led initiative focused on growing local businesses in sub-Saharan Africa to deliver positive economic impacts and create jobs,...
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