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Digital Vietnam: When analytics go wrong
I was a bit bored during the weekend, and so I started watching on Youtube a History Channel documentary which had a reference on...
Customer Loyalty Metrics: Which one is the Best?
Pin-pointing moments throughout the customer journey and measuring them in order improve Customer Loyalty, has turned into a science, a 'Branding Art' and a...
All you ever wanted to know about Business Plans (but you were afraid to...
This article is based ‘loosely’ on my same-topic interview for GBC Radios’ Uniiq Business Hour program of past Thursday, the 15th of February; this...
All you ever wanted to know about business plans (but were afraid to ask)
This article is based ‘loosely’ on my same-topic interview for GBC Radio’s Uniiq Business Hour programme of last Thursday, the 15th of February; it...
Why B2B Buyers are Loyal to certain Suppliers
Most of us when we think of Customer Loyalty, we ‘identify’ it with the Loyalty of a Customer to a Business / Organization, but...
Digital and the Customer – Are these the 2018 Trends?
A very Happy 2018 to you all our cherished readers - we hope that your business grows in leaps and bounds. This is another...
Is there a ROI for Social Media?
We all witness constantly this ‘craze’, mesmorization and obsession with Social Media. Every year, more and more billions of dollars are spent worldwide on...
7 facility management practices to drive customer loyalty
Being customer focused nowadays is necessity to conduct business not only just in Ghana but everywhere in the world. “True competitive advantage will only...
The 10, 000-hrs Myth & Learning new things for your Business
You might have read it almost all over the internet -and in several books- that you will need at least 10.000 hours of experience...
Are you measuring your business’ Customer Effort Score (CES)?
A few weeks ago - in our December 21st article (https://thebftonline.com/business/the-net-promoter-score-nps-what-is-it), we have talked about NPS (Net Promoter Score) as the de facto standard...
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Creating a safe and supported environment for healthcare workers
By Senya Afi GHAMLI
In the heartbeat of healthcare lies the pulse of our health workers—the unsung heroes who dedicate themselves to our well-being...
GOIL donates to Chief Imam
GOIL has donated  quantities of food items to the Chief Imam, Sheikh Ousmanu Sharabutu towards activities marking the end of this year’s Ramadan.
The items...
Stanbic team holds discussions with Chinese Ambassador on Ghana China tradeÂ
The Chief Executive of Stanbic Bank Ghana, Kwamina Asomaning, together with some Senior Executives of the bank recently met with the Chinese Ambassador to...
Gov’t determined to reach debt agreement within sustainable targets
By Joshua Worlasi AMLANU [email protected]
Finance Minister Dr. Mohammed Amin Adam has assured that government is pushing forward with its debt negotiations, determined to reach...
LPG consumption shows decline amidst soaring prices -IES Analysis reveals
By Kizito CUDJOE
A regression analysis conducted by the Institute for Energy Security (IES) has revealed a concerning trend of declining of Liquefied Petroleum Gas...
