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Inbound PR: Spiros talks with Iliyana
This is a 12-question interview with Iliyana Stareva, the creator of Inbound PR and the author of Inbound PR, the first book on this...
Inbound PR – the ‘new kid on the block’
You most likely have heard of Inbound Marketing - a famed tool used by all marketers today for spotting, developing and nurturing prospects to...
Consumer Touchpoints for Marketing & PR
This is an extract from a talk that we gave last Wednesday (April 18th) at MEST (Meltwater Entrepreneurial School of Technology), as par of...
LinkedIn: Your profile and background photos
As an active recruiter (I am the owner of HIREghana – www.HIREgh.com ), my associates and I do come daily across through several hundred of...
Why are PPC campaigns not effective in Ghana?
The motivation for this article was this very question asked during a Digital Marketing workshop Ibukun was facilitating a couple of weeks ago in...
6x Ways for better Customer Loyalty in the Dark Social (e.g. WhatsApp)
We have been writing about Social Media, Inbound Marketing and Customer Loyalty. Let's have a look today specifically on (using) WhatsApp.
Although we use WhatsApp...
Digital Vietnam: When analytics go wrong
I was a bit bored during the weekend, and so I started watching on Youtube a History Channel documentary which had a reference on...
Customer Loyalty Metrics: Which one is the Best?
Pin-pointing moments throughout the customer journey and measuring them in order improve Customer Loyalty, has turned into a science, a 'Branding Art' and a...
All you ever wanted to know about Business Plans (but you were afraid to...
This article is based ‘loosely’ on my same-topic interview for GBC Radios’ Uniiq Business Hour program of past Thursday, the 15th of February; this...
All you ever wanted to know about business plans (but were afraid to ask)
This article is based ‘loosely’ on my same-topic interview for GBC Radio’s Uniiq Business Hour programme of last Thursday, the 15th of February; it...
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Poetry Corner: Rawlings
He rolled it out in a blast
He rolled it out in a burst of rebellious anger
Sounding just like righteous anger
The sky was his high...
Tween Talk with Eugenia Tachie-Menson: You are never too young to…
I met Shifa Amankwa-Gabbey when she was only 12; she was in JHS 1 and was competing in the national spelling competition, The Spelling...
Chris Koney’s column: Benedicta Gafah is determined to win
“Whatever you are doing, do it with determination. You have one life to live; this means you have to do your work with passion...
Jospong Group Executive Chairman salutes workers
Executive Chairman of Jospong Group of Companies (JGC), Dr Joseph Siaw Agyepong, has commended the gallant workers of his outfit for the role they...
Golden Sunbeam International school: – leads the way in COVID-19 safety standards investing...
The Co - Founder of the Golden Sunbeam International School, Adenta in Accra, Mrs Monica Ohene Opare has urged parents to consciously take more...