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Inbound PR: Spiros talks with Iliyana
This is a 12-question interview with Iliyana Stareva, the creator of Inbound PR and the author of Inbound PR, the first book on this...
Transforming the organization to embrace “outside-in” thinking
…be intentional about influencing a culture change to embrace customer-centricity
The online dictionary's meaning of transformation is instructive. It explains transformation as “a marked...
Moving your customer experience from the planning stage to execution
– transforming from design to actual transformation
The expression “Failing to plan is planning to fail” is widely attributed to Benjamin Franklin, famous for his...
HRIS: Food for Thought
Last week, I got somehow ‘dragged’ to attend a HRIS presentation at a client’s premises. I saw thus an updated version of what a...
Initiate and implement a transformation that aligns customer experience with organisational change
Driving holistic change from design to implementation and adoption
A burning question that begs answers is whether Customer Experience (CX) and Organizational Change Management...
10 tips for redefining your pay-strategies for a declining cedi
The last few years have been challenging for employees worldwide, and in Ghana too…. First we had the COVID-19 pandemic, then recently the war in...
Gearing up your experience:… Design, implement and adopt a best-fit customer experience transformation
Today’s business world is very volatile as different facets clamour for attention leaving leadership with a crisis of choice. And so choices we must...
Inbound PR – the ‘new kid on the block’
You most likely have heard of Inbound Marketing - a famed tool used by all marketers today for spotting, developing and nurturing prospects to...
Consumer Touchpoints for Marketing & PR
This is an extract from a talk that we gave last Wednesday (April 18th) at MEST (Meltwater Entrepreneurial School of Technology), as par of...
Why are PPC campaigns not effective in Ghana?
The motivation for this article was this very question asked during a Digital Marketing workshop Ibukun was facilitating a couple of weeks ago in...
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Lucy Quist’s Bold New Normal Conference returns on October 25
The fourth edition of The Bold New Normal Conference, convened by transformational business leader, author, and global speaker Lucy Quist, takes place on Saturday,...
IFMA Ghana launches student chapter, inaugurates Architecture and Real Estate Department at Sunyani Technical...
The International Facility Management Association (IFMA) Ghana Chapter has officially launched its Student Chapter at Sunyani Technical University (STU), alongside the inauguration of the...
USAPEEC concludes 7th national training program and cooking competition
The USA Poultry and Egg Export Council (USAPEEC), in collaboration with U.S. Soy, has successfully concluded its biennial National Training Program and Chicken Cooking...
The 12-Year-Old Ghanaian Gospel Gem rewriting the sound of a generation
Once Upon a Song...
In a quiet corner of Ghana, where most 12-year-olds are still trying to memorize their times tables or figure out which...
AGI launches 14th Industry and Quality Awards
The Association of Ghana Industries (AGI) has officially launched its prestigious Industry and Quality Awards' 14th edition in Accra, urging businesses to adopt and...