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Inbound PR: Spiros talks with Iliyana
This is a 12-question interview with Iliyana Stareva, the creator of Inbound PR and the author of Inbound PR, the first book on this...
Transforming the organization to embrace “outside-in” thinking
…be intentional about influencing a culture change to embrace customer-centricity
The online dictionary's meaning of transformation is instructive. It explains transformation as “a marked...
Moving your customer experience from the planning stage to execution
– transforming from design to actual transformation
The expression “Failing to plan is planning to fail” is widely attributed to Benjamin Franklin, famous for his...
HRIS: Food for Thought
Last week, I got somehow ‘dragged’ to attend a HRIS presentation at a client’s premises. I saw thus an updated version of what a...
Initiate and implement a transformation that aligns customer experience with organisational change
Driving holistic change from design to implementation and adoption
A burning question that begs answers is whether Customer Experience (CX) and Organizational Change Management...
10 tips for redefining your pay-strategies for a declining cedi
The last few years have been challenging for employees worldwide, and in Ghana too…. First we had the COVID-19 pandemic, then recently the war in...
Gearing up your experience:… Design, implement and adopt a best-fit customer experience transformation
Today’s business world is very volatile as different facets clamour for attention leaving leadership with a crisis of choice. And so choices we must...
Inbound PR – the ‘new kid on the block’
You most likely have heard of Inbound Marketing - a famed tool used by all marketers today for spotting, developing and nurturing prospects to...
Consumer Touchpoints for Marketing & PR
This is an extract from a talk that we gave last Wednesday (April 18th) at MEST (Meltwater Entrepreneurial School of Technology), as par of...
Why are PPC campaigns not effective in Ghana?
The motivation for this article was this very question asked during a Digital Marketing workshop Ibukun was facilitating a couple of weeks ago in...
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Savings, investments rebound hinge on speed of recovery – TMS 2024 speakers
By Mohammed AWAL ([email protected])
Mr. Atta Yeboah Gyan, the Deputy Managing Director, Responsible for Operations and Support Functions, at Fidelity Bank Ghana has noted...
Rethinking capital allocation key to sustainable growth – Fidelity Bank DMD
By Joshua Worlasi AMLANU
Deputy Managing Director of Fidelity Bank, Atta Yeboah Gyan has urged a paradigm shift in investment strategies by rethinking the...
Regaining investor trust transparency, education and ethics top agenda at The Money Summit 2024
By Ebenezer Chike Adjei NJOKU ([email protected])
Data accessibility, targeted financial literacy initiatives and clear communication are at the top of the chain in restoring faith...
Mahama urges dialogue over suppression in education sector
John Dramani Mahama, former President of the Republic and flagbearer of the National Democratic Congress (NDC), has stated that suppressing free speech, victimising and...
Olam Agri honours top bakeries for excellence in hygiene standards management
Olam Agri’s Grain Business has recognised top Ghanaian bakeries for exemplary management of hygiene standards in their respective operations at the maiden edition of...