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Why B2B Buyers are Loyal to certain Suppliers

Most of us when we think of Customer Loyalty, we ‘identify’ it with the Loyalty of a Customer to a Business / Organization, but...

Digital and the Customer – Are these the 2018 Trends?

A very Happy 2018 to you all our cherished readers - we hope that your business grows in leaps and bounds. This is another...

Is there a ROI for Social Media?

We all witness constantly this ‘craze’, mesmorization and obsession with Social Media. Every year, more and more billions of dollars are spent worldwide on...

7 facility management practices to drive customer loyalty

Being customer focused nowadays is necessity to conduct business not only just in Ghana but everywhere in the world. “True competitive advantage will only...

The 10, 000-hrs Myth & Learning new things for your Business

You might have read it almost all over the internet -and in several books- that you will need at least 10.000 hours of experience...

Are you measuring your business’ Customer Effort Score (CES)?

A few weeks ago - in our December 21st article (https://thebftonline.com/business/the-net-promoter-score-nps-what-is-it), we have talked about NPS (Net Promoter Score) as the de facto standard...

Are your measuring your business’ Customer Effort Score (CES)?

A few weeks ago - in our December 21st article (https://thebftonline.com/business/the-net-promoter-score-nps-what-is-it), we have talked about NPS (Net Promoter Score) as the de facto standard...

A Customer Loyalty Example: A Hair Salon

This article came out of a simple friendly conservation whether a small business could benefit by investing in Customer Loyalty. Of course, we all...

Let the Candidate Play: Recruitment-Gamification

Technology is an essential part of our lives today and only few people can imagine living without it. In the era of rapidly changing...

The Net Promoter Score (NPS) : What is it?

  The Net Promoter Score (NPS) is one of the metrics that is used to measure Customer Loyalty. You might not be aware of it, but you...

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Poetry Corner: Rawlings 

He rolled it out in a blast He rolled it out in a burst of rebellious anger Sounding just like righteous anger The sky was his high...

Tween Talk with Eugenia Tachie-Menson: You are never too young to…

I met Shifa Amankwa-Gabbey when she was only 12; she was in JHS 1 and was competing in the national spelling competition, The Spelling...

Chris Koney’s column: Benedicta Gafah is determined to win

“Whatever you are doing, do it with determination. You have one life to live; this means you have to do your work with passion...

Jospong Group Executive Chairman salutes workers

Executive Chairman of Jospong Group of Companies (JGC), Dr Joseph Siaw Agyepong, has commended the gallant workers of his outfit for the role they...

Golden Sunbeam International school:  – leads the way in COVID-19 safety standards investing...

  The Co - Founder of the Golden Sunbeam International School, Adenta in Accra, Mrs Monica Ohene Opare has urged parents to consciously take more...
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