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Digital Vietnam: When analytics go wrong
I was a bit bored during the weekend, and so I started watching on Youtube a History Channel documentary which had a reference on...
Customer Loyalty Metrics: Which one is the Best?
Pin-pointing moments throughout the customer journey and measuring them in order improve Customer Loyalty, has turned into a science, a 'Branding Art' and a...
All you ever wanted to know about Business Plans (but you were afraid to...
This article is based ‘loosely’ on my same-topic interview for GBC Radios’ Uniiq Business Hour program of past Thursday, the 15th of February; this...
All you ever wanted to know about business plans (but were afraid to ask)
This article is based ‘loosely’ on my same-topic interview for GBC Radio’s Uniiq Business Hour programme of last Thursday, the 15th of February; it...
Why B2B Buyers are Loyal to certain Suppliers
Most of us when we think of Customer Loyalty, we ‘identify’ it with the Loyalty of a Customer to a Business / Organization, but...
Digital and the Customer – Are these the 2018 Trends?
A very Happy 2018 to you all our cherished readers - we hope that your business grows in leaps and bounds. This is another...
Is there a ROI for Social Media?
We all witness constantly this ‘craze’, mesmorization and obsession with Social Media. Every year, more and more billions of dollars are spent worldwide on...
7 facility management practices to drive customer loyalty
Being customer focused nowadays is necessity to conduct business not only just in Ghana but everywhere in the world. “True competitive advantage will only...
The 10, 000-hrs Myth & Learning new things for your Business
You might have read it almost all over the internet -and in several books- that you will need at least 10.000 hours of experience...
Are you measuring your business’ Customer Effort Score (CES)?
A few weeks ago - in our December 21st article (https://thebftonline.com/business/the-net-promoter-score-nps-what-is-it), we have talked about NPS (Net Promoter Score) as the de facto standard...
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The Regent educational excellence
… How SMEs in Ghana can embrace operational rigor and quality assurance
By Samuel LARTEY (Prof) & Robert Osei Mensah BOAHENE
In these contemporary times business leadership...
ICF local chapter to unlock economy’s coaching potential and drive national growth
The International Coaching Federation (ICF) Ghana Chapter is preparing for a grand launch on May 17, 2024, promising to unlock a multi-billion dollar opportunity...
Enabling digital and financial inclusion in West Africa our focus – Country Manager, Mastercard
… to usher one billion people into digital economy by 2025
By Juliet ETEFE
Country Manager and Area Business Head for West Africa at Mastercard,...
From a cocoa hub to a galamsey haven
…the sad story of Jacobu in the Amansie Central District
By Naana Nkansah AGYEKUM
I once asked my aunt, on one of my visits to my...
The urgency of sovereign-debt restructuring
By José Antonio OCAMPO
Since the onset of the COVID-19 pandemic, the developing world has faced growing public-sector debt vulnerabilities. Interest-rate hikes and limited access...
