Home Search
spiros - search results
If you're not happy with the results, please do another search
Digital Vietnam: When analytics go wrong
I was a bit bored during the weekend, and so I started watching on Youtube a History Channel documentary which had a reference on...
Customer Loyalty Metrics: Which one is the Best?
Pin-pointing moments throughout the customer journey and measuring them in order improve Customer Loyalty, has turned into a science, a 'Branding Art' and a...
All you ever wanted to know about Business Plans (but you were afraid to...
This article is based ‘loosely’ on my same-topic interview for GBC Radios’ Uniiq Business Hour program of past Thursday, the 15th of February; this...
All you ever wanted to know about business plans (but were afraid to ask)
This article is based ‘loosely’ on my same-topic interview for GBC Radio’s Uniiq Business Hour programme of last Thursday, the 15th of February; it...
Why B2B Buyers are Loyal to certain Suppliers
Most of us when we think of Customer Loyalty, we ‘identify’ it with the Loyalty of a Customer to a Business / Organization, but...
Digital and the Customer – Are these the 2018 Trends?
A very Happy 2018 to you all our cherished readers - we hope that your business grows in leaps and bounds. This is another...
Is there a ROI for Social Media?
We all witness constantly this ‘craze’, mesmorization and obsession with Social Media. Every year, more and more billions of dollars are spent worldwide on...
7 facility management practices to drive customer loyalty
Being customer focused nowadays is necessity to conduct business not only just in Ghana but everywhere in the world. “True competitive advantage will only...
The 10, 000-hrs Myth & Learning new things for your Business
You might have read it almost all over the internet -and in several books- that you will need at least 10.000 hours of experience...
Are you measuring your business’ Customer Effort Score (CES)?
A few weeks ago - in our December 21st article (https://thebftonline.com/business/the-net-promoter-score-nps-what-is-it), we have talked about NPS (Net Promoter Score) as the de facto standard...
Most Popular
Guinness completes ownership transition
… as Castel Group assumes control
Guinness Ghana Breweries PLC has formally announced the completion of a strategic transition in its ownership structure, with Castel...
Telecel boosts data bundle value
Telecel Ghana has rolled out revised data bundle offerings with a significant value boost at no additional cost to their customers, effective Tuesday, July...
Modi urges reform of global institutions to reflect Global South interests
By Kizito CUDJOE
Indian Prime Minister, Narendra Modi has called for reforms to global governance structures to better represent lower-income countries and collectively address emerging...
Snakes in suits: Surviving the maze of masks
By Samuel LARTEY (Prof)
[email protected]
I never imagined that my life’s most defining lessons wouldn’t come from textbooks or boardroom manuals but from betrayal, resilience, and divine...
Gold Fields Foundation sets up Eco Palms GH to promote sustainable livelihood
By Juliet Aguiar DUGBARTEY, Pepesa
Gold Fields Ghana Foundation has taken a strategic step in driving agricultural entrepreneurship and community empowerment by establishing Eco Palms...