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Are your measuring your business’ Customer Effort Score (CES)?

A few weeks ago - in our December 21st article (https://thebftonline.com/business/the-net-promoter-score-nps-what-is-it), we have talked about NPS (Net Promoter Score) as the de facto standard...

A Customer Loyalty Example: A Hair Salon

This article came out of a simple friendly conservation whether a small business could benefit by investing in Customer Loyalty. Of course, we all...

Let the Candidate Play: Recruitment-Gamification

Technology is an essential part of our lives today and only few people can imagine living without it. In the era of rapidly changing...

The Net Promoter Score (NPS) : What is it?

  The Net Promoter Score (NPS) is one of the metrics that is used to measure Customer Loyalty. You might not be aware of it, but you...

Why should you (or NOT) Hire an MBA Grad

This is an extended and update article that I posted 8 months ago. I am very aware that this is an extremely controversial subject-...

Customer Satisfaction versus Customer Loyalty

It has been so nice to see people happy with their Black Friday- shopping carrying their purchases with a smile. But, is a happy &...

Customer Satisfaction versus Customer Loyalty

It has been so nice to see people happy with their Black Friday- shopping carrying their purchases with a smile. But, is a happy &...

Customer experience modelling for startups and others

We all know that brands like, for example, Coca Cola, Virgin, Apple and Google are some of the most valuable brands in the world....

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BoG appoints advisor for UMB

The Bank of Ghana has appointed Dr. Joseph O. France as an advisor to the management of Universal Merchant Bank LTD (UMB) effective March,...

Inlaks promotes women’s inclusion in celebration of International Women’s Day

Inlaks, a leading ICT infrastructure and systems integrator in sub-Saharan Africa, proudly joins the global community in celebrating the accomplishments of women as part...

14 more African capital markets to integrate as SecondStax expands reach beyond 3-stock exchanges

By Joshua Worlasi AMLANU  [email protected] Fostering deeper integration of capital markets on the African continent, SecondStax is embarking on an ambitious expansion plan to integrate...

FNB equips journalists with financial analysis and ethical reporting skills

First National Bank has completed the training of business news reporters and editors at its maiden Journalism Academy workshop in Accra. Participants received lessons in...

Samsung Galaxy S24 making travelling smarter

Travelling is often filled with unexpected challenges and complexities, but it just got easier. Samsung Galaxy S24 series, powered by Galaxy AI, is a...