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Are your measuring your business’ Customer Effort Score (CES)?
A few weeks ago - in our December 21st article (https://thebftonline.com/business/the-net-promoter-score-nps-what-is-it), we have talked about NPS (Net Promoter Score) as the de facto standard...
A Customer Loyalty Example: A Hair Salon
This article came out of a simple friendly conservation whether a small business could benefit by investing in Customer Loyalty. Of course, we all...
Let the Candidate Play: Recruitment-Gamification
Technology is an essential part of our lives today and only few people can imagine living without it. In the era of rapidly changing...
The Net Promoter Score (NPS) : What is it?
The Net Promoter Score (NPS) is one of the metrics that is used to measure Customer Loyalty. You might not be aware of it, but you...
Why should you (or NOT) Hire an MBA Grad
This is an extended and update article that I posted 8 months ago. I am very aware that this is an extremely controversial subject-...
Customer Satisfaction versus Customer Loyalty
It has been so nice to see people happy with their Black Friday- shopping carrying their purchases with a smile.
But, is a happy &...
Customer Satisfaction versus Customer Loyalty
It has been so nice to see people happy with their Black Friday- shopping carrying their purchases with a smile.
But, is a happy &...
Customer experience modelling for startups and others
We all know that brands like, for example, Coca Cola, Virgin, Apple and Google are some of the most valuable brands in the world....
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Gold, FX assets to bolster deposit protection fund
By Joshua Worlasi AMLANU
As part of efforts to reinforce the country’s financial safety net and improve payout readiness during institutional distress, the Ghana Deposit...
From Emissions to Opportunities: A policy framework for Ghana’s carbon market transition by CERPA
Introduction
Climate change refers to the long-term shift in weather patterns, occurring in increasingly unusual ways and primarily driven by human activities such as...
Tourism breaks record with US$4.8bn receipts, 12% increase in inbound arrivals
By Wisdom JONNY-NUEKPE
Ghana’s tourism sector has experienced a growth trajectory with last year marking a year of record-breaking performance as the sector’s progress returned...
COCOBOD introduces balanced scorecard approach to transform performance
The Ghana Cocoa Board (COCOBOD) has launched a new performance management strategy aimed at reviving and improving the cocoa industry through the implementation of...
‘Best of Bukom’: Economy eyes slice of US$7bn global boxing boom
On August 23rd, the legendary Bukom Boxing Arena will come alive with the roars of fans and crack of leather gloves as Bishop Boxing...