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Are your measuring your business’ Customer Effort Score (CES)?
A few weeks ago - in our December 21st article (https://thebftonline.com/business/the-net-promoter-score-nps-what-is-it), we have talked about NPS (Net Promoter Score) as the de facto standard...
A Customer Loyalty Example: A Hair Salon
This article came out of a simple friendly conservation whether a small business could benefit by investing in Customer Loyalty. Of course, we all...
Let the Candidate Play: Recruitment-Gamification
Technology is an essential part of our lives today and only few people can imagine living without it. In the era of rapidly changing...
The Net Promoter Score (NPS) : What is it?
The Net Promoter Score (NPS) is one of the metrics that is used to measure Customer Loyalty. You might not be aware of it, but you...
Why should you (or NOT) Hire an MBA Grad
This is an extended and update article that I posted 8 months ago. I am very aware that this is an extremely controversial subject-...
Customer Satisfaction versus Customer Loyalty
It has been so nice to see people happy with their Black Friday- shopping carrying their purchases with a smile.
But, is a happy &...
Customer Satisfaction versus Customer Loyalty
It has been so nice to see people happy with their Black Friday- shopping carrying their purchases with a smile.
But, is a happy &...
Customer experience modelling for startups and others
We all know that brands like, for example, Coca Cola, Virgin, Apple and Google are some of the most valuable brands in the world....
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US$1.17bn in Eurobond coupons paid since debt deal
…fulfils second coupon of US$349.5m for 2025, eyes US$1.4bn due in 2026
By Joshua AMLANU & Ebenezer NJOKU
Government has completed all scheduled Eurobond debt...
Zoomlion deepens Africa expansion, with strategic partnership in Kenya
Zoomlion Ghana Limited, a leading waste management company under the Jospong Group of Companies (JGC), has reiterated its commitment to deepen its Africa expansion.
In...
AfDB, gov’t sign landmark deal to develop Volta Economic Corridor
By Sandra Agyeiwaa OTOO
The African Development Bank (AfDB) has signed a landmark Letter of Intent (Lol) with the government of Ghana to support development...
President of Pure Earth will lead high-level delegation
The President and Chief Executive Officer of Pure Earth, along with implementing partners and funding advisors, is scheduled to visit Ghana from 8th to...
Gov’t treatment of Zoomlion threatens investor confidence – UPSA lecturer warns
The recent decision by government to review or decentralize sanitation contracts with Zoomlion Ghana Limited could send the wrong signals to investors and disrupt...