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Inbound PR: Spiros talks with Iliyana

This is a 12-question interview with Iliyana Stareva, the creator of Inbound PR and the author of Inbound PR, the first book on this...

Inbound PR – the ‘new kid on the block’

You most likely have heard of Inbound Marketing - a famed tool used by all marketers today for spotting, developing and nurturing prospects to...

Consumer Touchpoints for Marketing & PR

This is an extract from a talk that we gave last Wednesday (April 18th) at MEST (Meltwater Entrepreneurial School of Technology), as par of...

LinkedIn: Your profile and background photos

As an active recruiter (I am the owner of HIREghana – www.HIREgh.com ), my associates and I do come daily across through several hundred of...

Why are PPC campaigns not effective in Ghana?

The motivation for this article was this very question asked during a Digital Marketing workshop Ibukun was facilitating a couple of weeks ago in...

6x Ways for better Customer Loyalty in the Dark Social (e.g. WhatsApp)

We have been writing about Social Media, Inbound Marketing and Customer Loyalty. Let's have a look today specifically on (using) WhatsApp. Although we use WhatsApp...

Digital Vietnam: When analytics go wrong

I was a bit bored during the weekend, and so I started watching on Youtube a History Channel documentary which had a reference on...

Customer Loyalty Metrics: Which one is the Best?

Pin-pointing moments throughout the customer journey and measuring them in order improve Customer Loyalty, has turned into a science, a 'Branding Art' and a...

All you ever wanted to know about Business Plans (but you were afraid to...

This article is based ‘loosely’ on my same-topic interview for GBC Radios’ Uniiq Business Hour program of past Thursday, the 15th of February; this...

All you ever wanted to know about business plans (but were afraid to ask)

This article is based ‘loosely’ on my same-topic interview for GBC Radio’s Uniiq Business Hour programme of last Thursday, the 15th of February; it...

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Gov’t announces return of sporting activities on October 30

The Ghana Premier League and Division One Football League and all other contact sports, including boxing, hockey and basketball, will resume on Friday, October...

President Nana Addo congratulates graduating WASSCE, BECE candidates

- expressed deep appreciation to their parents and guardians President of the Republic of Ghana, Nana Addo Dankwa Akufo-Addo, has congratulated the graduating West Africa...

Mandatory face mask wearing extended as active cases drop

To contain the spread and keep the fight against the deadly coronavirus pandemic ongoing, President Nana Akufo-Addo has, with Executive Instrument, extended the mandatory...

16 out of 23 airlines in full operation after easing of COVID 19 restrictions-Nana...

President Nana Addo Dankwa Akufo-Addo has revealed that sixteen out of the twenty-three airlines that operated at the Kotoka International Airport (KIA) prior to...

MTN Ghana drops it tariffs to reflect amended CST

MTN Ghana has said it tariffs have been revised following the passage of the Communication Services Tax (Amendment) Act, 2020 (Act 1025). In a statement...
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