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Incubators in Ghana : Spiros Talks to iSpace

This is the 3rd article in a series of 4-5 interviews with some of the major Business Incubators / Accelerators in Ghana. Today’s interview...

Spiros Talks to Jorge from Kumasi Hive

This is the 2nd article in a series of 4-5 interviews with some of the major Business Incubators / Accelerators in Ghana. Today’s interview...

Spiros Talks to Belinda from FI

This is the first in a series of 4-5 interviews with some of the major Business Incubators / Accelerators in Ghana. The 1st interview is...

Inbound PR: Spiros talks with Iliyana

This is a 12-question interview with Iliyana Stareva, the creator of Inbound PR and the author of Inbound PR, the first book on this...

Rethinking and Redefining your USP

This article is a combination two lectures that I gave a few weeks ago: one for the Hult Prize at the U. of Ghana...

How-to Pitch your StartUp in 14 easy Steps

This article is based on a training we gave 2 weeks ago at the University of Ghana to all participants of the Hult Prize...

Turning your Customers into Digital Subscribers

Subscriptions are one of the most powerful revenue generation mechanism, but frequently businesses (and even NGOs/ Non-profits) underestimate them. All of us being active consumers,...

An Online Community for your business?

Gone are the days when an organization has to meet in person to start or finish a business deal and close business chapters. The reality...

Neuromarketing: does it really work?

During the weekend, I had a chat with a friend and colleague working at another agency, about her starting an online course on NeuroMarketing...

Digital Darwinism in 2018

Almost every professional has the right tools for his/her trade and Digital Marketers are no exception to it. A lot of times, we are asked...

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