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Inbound PR: Spiros talks with Iliyana
This is a 12-question interview with Iliyana Stareva, the creator of Inbound PR and the author of Inbound PR, the first book on this...
Transforming the organization to embrace “outside-in” thinking
…be intentional about influencing a culture change to embrace customer-centricity
The online dictionary's meaning of transformation is instructive. It explains transformation as “a marked...
Moving your customer experience from the planning stage to execution
– transforming from design to actual transformation
The expression “Failing to plan is planning to fail” is widely attributed to Benjamin Franklin, famous for his...
HRIS: Food for Thought
Last week, I got somehow ‘dragged’ to attend a HRIS presentation at a client’s premises. I saw thus an updated version of what a...
Initiate and implement a transformation that aligns customer experience with organisational change
Driving holistic change from design to implementation and adoption
A burning question that begs answers is whether Customer Experience (CX) and Organizational Change Management...
10 tips for redefining your pay-strategies for a declining cedi
The last few years have been challenging for employees worldwide, and in Ghana too…. First we had the COVID-19 pandemic, then recently the war in...
Gearing up your experience:… Design, implement and adopt a best-fit customer experience transformation
Today’s business world is very volatile as different facets clamour for attention leaving leadership with a crisis of choice. And so choices we must...
Inbound PR – the ‘new kid on the block’
You most likely have heard of Inbound Marketing - a famed tool used by all marketers today for spotting, developing and nurturing prospects to...
Consumer Touchpoints for Marketing & PR
This is an extract from a talk that we gave last Wednesday (April 18th) at MEST (Meltwater Entrepreneurial School of Technology), as par of...
Why are PPC campaigns not effective in Ghana?
The motivation for this article was this very question asked during a Digital Marketing workshop Ibukun was facilitating a couple of weeks ago in...
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Collaborate to reduce cost of trading under AfCFTA – Ghanaian SMEs urged
The West African Regional Director of CUTS International, Appiah Kusi Adomako has urged Ghanaian SMEs to collaborate and build partnerships to reduce the cost...
Jospong Group partners Komptech to train over 600 stakeholders on integrated solid waste management
The Jospong Group of Companies (JGC) has launched the Jospong-Komptech Waste Academy project to train over 600 staff of Zoomlion and other public officials...
Your small business needs a Fintech partnership
By John O. APEA
The writer is the Chief Executive Officer, eTranzact Ghana Limited, a leading financial technology entity.
Small and Medium-Sized Enterprises (SMEs), play an...
MTN Foundation invests GH¢1m in 140 MSMEs
In a significant milestone for micro, small, and medium enterprises (MSMEs) in Ghana, 140 beneficiaries have completed training under the inaugural edition of the...
SML vows transparency; upholds ethics following audit, gov’t directives
Strategic Mobilisation Ghana Ltd (SML), the indigenous audit and revenue assurance firm, has maintained its undiluted commitment to ethical business practices in the wake...