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Inbound PR: Spiros talks with Iliyana

This is a 12-question interview with Iliyana Stareva, the creator of Inbound PR and the author of Inbound PR, the first book on this...

Inbound PR – the ‘new kid on the block’

You most likely have heard of Inbound Marketing - a famed tool used by all marketers today for spotting, developing and nurturing prospects to...

Consumer Touchpoints for Marketing & PR

This is an extract from a talk that we gave last Wednesday (April 18th) at MEST (Meltwater Entrepreneurial School of Technology), as par of...

LinkedIn: Your profile and background photos

As an active recruiter (I am the owner of HIREghana – www.HIREgh.com ), my associates and I do come daily across through several hundred of...

Why are PPC campaigns not effective in Ghana?

The motivation for this article was this very question asked during a Digital Marketing workshop Ibukun was facilitating a couple of weeks ago in...

6x Ways for better Customer Loyalty in the Dark Social (e.g. WhatsApp)

We have been writing about Social Media, Inbound Marketing and Customer Loyalty. Let's have a look today specifically on (using) WhatsApp. Although we use WhatsApp...

Digital Vietnam: When analytics go wrong

I was a bit bored during the weekend, and so I started watching on Youtube a History Channel documentary which had a reference on...

Customer Loyalty Metrics: Which one is the Best?

Pin-pointing moments throughout the customer journey and measuring them in order improve Customer Loyalty, has turned into a science, a 'Branding Art' and a...

All you ever wanted to know about Business Plans (but you were afraid to...

This article is based ‘loosely’ on my same-topic interview for GBC Radios’ Uniiq Business Hour program of past Thursday, the 15th of February; this...

All you ever wanted to know about business plans (but were afraid to ask)

This article is based ‘loosely’ on my same-topic interview for GBC Radio’s Uniiq Business Hour programme of last Thursday, the 15th of February; it...

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Tema Port most attractive in subregion – GPHA

Due to the operational efficiency of Tema Port, shipping lines prefer calling at the port in comparison to others in the sub-region, the Director-General...

2021 all-new Hyundai Creta and Grandi10 Sedan hit local market

Auto Plaza Limited, licenced distributor of brand-new Hyundai vehicles in Ghana, has introduced the 2021-year version of the Hyundai Creta and Grandi10 Sedan onto...

SVI Max 3 – the Bulletproof Land Cruiser 79

Built on the trusted Toyota Land Cruiser 79-series chassis and employing the proven powertrain options. Upgraded suspension, wheels and tyres to improve go-anywhere...

RCBs see growth in deposits amid COVID-19

The rural and community bank subsector of the financial industry continues to show signs of resilience despite the punitive impact of the COVID-19 outbreak...

Why Ghana needs a new financial sector regulation architecture

    There is ample evidence that the existing financial sector regulation architecture in Ghana is not fit-for-purpose Ghana’s financial sector is in crisis. A crisis occasioned...
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