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Inbound PR: Spiros talks with Iliyana

This is a 12-question interview with Iliyana Stareva, the creator of Inbound PR and the author of Inbound PR, the first book on this...

Gearing up your experience:… Design, implement and adopt a best-fit customer experience transformation

Today’s business world is very volatile as different facets clamour for attention leaving leadership with a crisis of choice. And so choices we must...

Inbound PR – the ‘new kid on the block’

You most likely have heard of Inbound Marketing - a famed tool used by all marketers today for spotting, developing and nurturing prospects to...

Consumer Touchpoints for Marketing & PR

This is an extract from a talk that we gave last Wednesday (April 18th) at MEST (Meltwater Entrepreneurial School of Technology), as par of...

LinkedIn: Your profile and background photos

As an active recruiter (I am the owner of HIREghana – www.HIREgh.com ), my associates and I do come daily across through several hundred of...

Why are PPC campaigns not effective in Ghana?

The motivation for this article was this very question asked during a Digital Marketing workshop Ibukun was facilitating a couple of weeks ago in...

6x Ways for better Customer Loyalty in the Dark Social (e.g. WhatsApp)

We have been writing about Social Media, Inbound Marketing and Customer Loyalty. Let's have a look today specifically on (using) WhatsApp. Although we use WhatsApp...

Digital Vietnam: When analytics go wrong

I was a bit bored during the weekend, and so I started watching on Youtube a History Channel documentary which had a reference on...

Customer Loyalty Metrics: Which one is the Best?

Pin-pointing moments throughout the customer journey and measuring them in order improve Customer Loyalty, has turned into a science, a 'Branding Art' and a...

All you ever wanted to know about Business Plans (but you were afraid to...

This article is based ‘loosely’ on my same-topic interview for GBC Radios’ Uniiq Business Hour program of past Thursday, the 15th of February; this...

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MUSIGA signs insurance deal with SIC

The Musicians Union of Ghana (MUSIGA) has signed an agreement with SIC Life Company Limited for a group life insurance policy for its members...

Pupils in Adaklu admonished to utilize ultramodern ICT lab to develop skill

Board member of Vodafone Ghana Foundation, Michael Cobblah, has advised pupils in Adaklu Ahunda Kpodzi in the Volta Region to utilize an ultramodern computer...

Akwaaba Magic rekindles the Ghanaian movie industry

Multichoice Ghana operators of DStv and GOtv in Ghana has introduced a 24-hour channel christened Akwaaba Magic on DStv channel 150. In its first...

A Thousand Sons (Part 6)

Story Summary Hannah is a woman of faith who believes with God all things are possible. So, she can’t seem to wrap her mind around...

Arts and culture: a superpower to help people and places prosper

Chris Koney column On my business card it says: “Local Initiatives Support Corporation (LISC) – Helping people and places prosper.” Community development organizations like LISC have learned...
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