Home Search
spiros - search results
If you're not happy with the results, please do another search
Inbound PR: Spiros talks with Iliyana
This is a 12-question interview with Iliyana Stareva, the creator of Inbound PR and the author of Inbound PR, the first book on this...
Transforming the organization to embrace “outside-in” thinking
…be intentional about influencing a culture change to embrace customer-centricity
The online dictionary's meaning of transformation is instructive. It explains transformation as “a marked...
Moving your customer experience from the planning stage to execution
– transforming from design to actual transformation
The expression “Failing to plan is planning to fail” is widely attributed to Benjamin Franklin, famous for his...
HRIS: Food for Thought
Last week, I got somehow ‘dragged’ to attend a HRIS presentation at a client’s premises. I saw thus an updated version of what a...
Initiate and implement a transformation that aligns customer experience with organisational change
Driving holistic change from design to implementation and adoption
A burning question that begs answers is whether Customer Experience (CX) and Organizational Change Management...
10 tips for redefining your pay-strategies for a declining cedi
The last few years have been challenging for employees worldwide, and in Ghana too…. First we had the COVID-19 pandemic, then recently the war in...
Gearing up your experience:… Design, implement and adopt a best-fit customer experience transformation
Today’s business world is very volatile as different facets clamour for attention leaving leadership with a crisis of choice. And so choices we must...
Inbound PR – the ‘new kid on the block’
You most likely have heard of Inbound Marketing - a famed tool used by all marketers today for spotting, developing and nurturing prospects to...
Consumer Touchpoints for Marketing & PR
This is an extract from a talk that we gave last Wednesday (April 18th) at MEST (Meltwater Entrepreneurial School of Technology), as par of...
Why are PPC campaigns not effective in Ghana?
The motivation for this article was this very question asked during a Digital Marketing workshop Ibukun was facilitating a couple of weeks ago in...
Most Popular
Editorial: US$360m to strengthen macroeconomic stability
A US$360million disbursement from the World Bank, the first tranche of an anticipated US$730million in foreign exchange inflows aimed at supporting macroeconomic...
Editorial: Flagship 24-hour economy unveilled
Government intends to raise US$4billion for its 24-hour economy initiative by leveraging blended finance, pension funds and diaspora capital.
With a seed capital of US$300million,...
Gov’t to unlock GH₵6bn in concessional loans for MSMEs
By Ernest Bako WUBONTO
Government has announced plans to unlock GH₵6billion in concessional lending over the next two years to support micro, small and medium...
AGI urges gov’t to account for environmental levies
By Christabel DANSO ABEAM
The Association of Ghana Industries (AGI) has called on government to provide greater transparency and accountability in the use of environmental...
Latif Abubakar wins Best Project Management Prize in Africa
Celebrated Ghanaian Playwright and Project Management Strategist, Latif Batalima Abubakar PMP, has been adjudged the Best Project Management Professional at the maiden Sky Africa...