In the 14th century, some Portuguese seafaring entrepreneurs had a problem. They had discovered a lucrative business, supplying skilled workers to sugar plantations in Portugal and there was a demand for these workers.
The Portuguese entrepreneurs would dock their boats along the coast of West Africa, hide in the weeds...
…aim at measures that will ensure that you transform repeat customers into loyal clients
The rationale of a well-thought-out customer experience strategy is to deliver an out-of-world experience that will make the customer want to come back for more and even beyond that be an advocate for your brand. Ensuring...
“The hands that make mistakes belong to those who work.” – African proverb
“To kill an error is as good a service as, and sometimes even better than, the establishing of a new truth or fact,” asserted Charles Darwin. This profound statement underscores the significance of correcting misconceptions and erroneous beliefs in the...
Is sales hard? Sales positions have been around for thousands of years, but that doesn’t mean they have stayed the same. So yes, sales is hard. Retail positions, sales, and marketing jobs have continually become more complex and fast-paced as technology and society have continued to change and diversify.
Sales...
In a recent Enterprise Computing Ltd (ECL) VMware-Andurar event, held in Accra on September 27th 2023, the company educated the business community and highlighted the need to give attention to inherent risks enterprises face in the digital world, putting spotlight on Hybrid Cloud.
The event featured two enlightening sessions, guided...
…paving the way for sustainable farming revolution
In an era marked by relentless global challenges such as climate change, diminishing biodiversity, and food insecurity, regenerative agriculture emerges as a beacon of hope. This holistic farming approach not only promises a more sustainable and resilient food system but also offers a...
Almost every liability insurance policy has a coverage trigger which states, “legally obligated to pay”. Insurance do not pay for something unless an insured is found to be legally liable for it. Legal liability is a common jargon used by insurance professionals in their everyday work. But what exactly...
The old banking supremacy of the medieval Italian houses of Peruzzi and Medici of Florence first passed to Antwerp in Flanders. English, German, and Dutch bankers rose to prominence after the latter collapsed in a political and economic catastrophe in the sixteenth century. As a matter of fact, the...