...how effective messaging can shape political outcomes
As the political season approaches, the battlefield of ideas, values and promises is set to become the epicentre of public discourse. In a democracy, the power to shape the course of a nation lies in the hearts and votes of its citizens....
– ensure you leverage these critical handles for outstanding CX campaigns
In the just-ended CX conference held at the Labadi Beach Hotel in October, one of the keynote speakers shared some insights about Customer Experience - in which she identified seven key handles for a successful CX campaign in organisations....
-the need for effective legislation in assisted reproductive technologies
There has been a significant decline in fertility rates on a global scale, and this decline appears to coincide with the continuous increase in environmental pollutants and chemical contaminants.
Additionally, substantial shifts in both behavioural and physical patterns - like delays...
In the vibrant political landscape of Ghana, the art of political branding plays a pivotal role in shaping public perception - building trust and ultimately clinching electoral victories. Just as in many other countries, Ghanaian politicians employ a wide array of strategies and tactics to connect with the electorate,...
Evolution of money
In early stages of human life, individuals traded their excess goods for other products. Early trading activities were characterised by the barter system. This involved direct exchange of a good or goods for another or others. Exchange in the barter system was possible when both parties...
…from the Akosombo Dam to global displacement, lessons in development and migration
Development projects, often celebrated for their promise of progress, sometimes exact a steep human and environmental toll. The Akosombo Dam in Ghana stands as a monumental engineering achievement, completed in the early 1960s to harness the Volta River’s...
Introduction:
For the past few decades, the modern business landscape has undergone a remarkable transformation, with technology playing an increasingly prominent role in reshaping the customer service industry. In an era where convenience and efficiency are highly prized, organizations have eagerly embraced automation, artificial intelligence, and digital interfaces to streamline...
… the case of continuous improvement
I am Ahimaa, (pronounced a:hi:maa) a Customer Experience (CX) Management Practitioner. I am wired to look out for customer experience-related issues at every service encounter. Though I agree with the aphorism that the sum is greater than the parts, I believe that in CX...
…When service experience professionals engage in helpful but unethical actions
The work of a front line, customer-facing employee is not for the faint-hearted. That’s a fact. Unfortunately, it seems we have been framed to believe that the people best suited to deal with customers regularly are rather the dainty and...