– tactfully manage the transition to an omnichannel regime for better effect
The customer lifecycle journey begins when the customer becomes aware of your brand, a first interaction takes place leading up to the point where the customer ends the relationship with you. During this timeline, the customer gets to...
Risk identification & assessment
In the previous part, we looked at BCM and its importance in every type of organisation. The main areas of focus in BCM were also introduced. Today’s episode will look at Risk Identification and Assessment in the BCM process.
Risk identification and assessment is a critical component...
As the world becomes increasingly digital, businesses of all sizes and industries are recognizing the importance of maintaining a strong online presence. This includes not only actively promoting their products and services, but also closely monitoring their reputation on the web. In Ghana, where the business landscape is rapidly...
People's participation is becoming the central issue of our time, and participation requires communication.
--------------UNDP et al - Human Development Report (1993)
Communication plays a decisive role in promoting human development in today's climate of social change. As the world revolves around greater democracy, decentralisation and the market economy, conditions cause...
This is the third in our series of publications on the Social Media Mix of Banks, with the first one published in the Monday, 16th January, 2023 edition of this column. The key social media accounts we identified are Twitter, Instagram, LinkedIn, Facebook and YouTube – which we coined...
"A boss creates fear, a leader confidence. A boss fixes blame, a leader corrects mistakes. A boss knows all, a leader asks questions. A boss makes work drudgery, a leader makes it interesting." - Russell H. Ewing
I have looked at how successful persons have been noted to take calculated...
…rethinking value creation, reimagining Critical Thinking as an impactful tool
Business people make countless decisions every day. Some are good decisions that move the business forward towards value creation. Others are poor decisions that hurt the business and reduce its value. To rethink value creation is to develop the leadership...
Can you imagine? Deep and croaky frog-like voices incanting... “Sherebababa makatashaaaa! Heeey! Hurumutusha matashahuin! Heeeeey! Arishatumukaiiii! Somebody saaaay, Aaaaameeeeen!”
“Nowwww. Let’s pray for riches! Let’s pray for the child to come! It’s the way of the lord! The marriage will happen! The promotion will come! You will prosper beyond imagination!...
Did you know the Paris Agreement of 2015 and the Kyoto Protocol of 1997 are international accords responsible for laying out the famous carbon emission goals? Did you know that by the former agreement, Nationally Determined Contributions (NDCs) are set for greenhouse gas (GHG) emissions reductions in the countries...