"There is more to a brand promise than just delivering a product or service. It's about creating a memorable customer experience." - Bernard Kelvin Clive We live in a world where brands have become essential to our daily lives. Whether it's billboards or social media posts, we're constantly bombarded by...
Entrepreneurship is often associated with individualism, risk-taking, and innovation in today's fast-paced world. While these traits are undoubtedly essential for any successful venture, the critical role of the community in fostering entrepreneurial success must be considered. In reflecting on the recent MIG Business Forum and the exciting initiatives discussed,...
I chanced on this important study in the men’s health article in the Times of India (2018) and I would like to share it with you. We cannot be wiser than God, indeed. Well, today, the craze for body enhancement in both males and females has dominated the airwaves....
You enter washroom in Naija and all the doors to the ‘Gents’ are engaged while those of the ‘Ladies’ are open and free. You expect a Naija guy to wait for the guys to come out of the Gents before you use the place? Hmmm! Then you are not...
Women all over the world are celebrated during the month of March. I, through my 'Wheel of Life' Series, marked International Women’s Month, this year, through my program, ‘Embracing Equity in the Corporate and Social Space.’ This year’s speakers, business leader, Tucci Ivowi and etiquette coach, Sika Goka, made their...
 – keep your eye on the ball and stay attuned to the needs of the customer The past week has been very eventful for me. I was privileged to be part of a team of facilitators delivering to the leadership of a client organization in a 3-day intensive workshop out...
Mark-to-market (MTM) also known as fair value accounting is a concept used in finance and accounting that refers to the process of valuing an asset or liability based on its current market value. The idea behind MTM is that assets and liabilities are constantly changing in value, and therefore,...
“If you are filled with pride, then you will have no room for wisdom.” – African proverb It is well known that crisis situations are often the best catalyst for renewing societies and nations. Within every crisis exists a drive that recharges the creative energies within us when we are...
…our market, our direction, or our money? ‘The poor will always be among us’, so says the good Old Book. Are the poor idle? Are they not working? So why are they poor? The poor are categorised using different characteristics, but the World Bank and the UN agencies describe people who...
Many economists and experts in the art and science of finance believe investments hold the key to individual, institutional and national development. To this end, the concept deserves utmost attention in discourse pertaining to rational investment decisions. Generally, investment may be private investment or public investment. Either of the...