Dominion TV, Africa’s most-watched Christian lifestyle channel on satellite TV, has held an even to unravel the untapped potential of Africa’s Christian consumer base of 700 million.
In a forum titled “The 700 Million Christian Market: Accessing Africa’s Largest Consumer Group,” the forum explored various aspects of this Christian consumer market, including income, purchasing preferences, and strategies to engage with this growing demographic.
Present at the event was Dr. Juliete Ehimuan, Africa’s renowned digital technologist and former inaugural Director of Google West Africa. In her keynote address, she emphasized the market’s significance and potential. She noted that, “The 700 million Christians in Africa represent a very strong force with their own attributes and identity. It’s a group worth connecting with in a deliberate way, and it’s projected to grow to a billion by 2050. This presents a substantial opportunity for organizations and brands.”
She revealed that this number is projected to grow to a billion by 2050, presenting an unparalleled opportunity for organizations and brands to connect with a youthful, tech-savvy, and vibrant audience. “With a large percentage of this group falling under the age of 34, it is evident that this market is characterized by its youth, mobility, and technological adaptability”, she said.
On her part, Rosa Whitaker, Dominion TV’s President and Vice Chair, shared her insights. According to her, data-driven insights about this expanding demographic have been sparse. “This is why we undertook a qualitative and anecdotal study to learn about this expanding demographic. Understanding the attributes of the Christian consumer market will help a range of service providers tailor offerings that better serve them,” she added.
In addition to the enlightening discussions, Dominion TV unveiled several exciting initiatives during the event, including the launch of “Proudly Me TV,” a children’s programming block aimed at fostering Godly development and self-worth among children of African descent. The Network also announced a feature film, “A Taste of Sin,” featuring an all-star Ghanaian and Nigerian cast, including Jackie Appiah and Majid Michel.
In her speech, Rosa Whitaker, Dominion TV’s President and Vice Chair, emphasized the scarcity of data-driven insights into the Christian consumer market, underscoring the importance of understanding this demographic’s attributes for service providers to tailor offerings effectively.
Tracy Malone, Dominion TV’s General Manager, also shared the network’s dedicated efforts to engage with the Christian audience and bring this hidden market into the spotlight. Dominion TV can be accessed 24/7 in 48 African countries on DSTV (Channel 352), GOtv (Channel 181), and digitally.
The “700 Million Christian Market” forum by Dominion TV is a significant step toward unraveling the potential of this vast and dynamic consumer group, presenting invaluable insights for businesses and organizations seeking to engage with this market.
About Dominion TV
About Dominion TV: Dominion TV is Africa’s premier Christian lifestyle channel, offering a diverse range of content, including films, sports, fashion, food, entertainment, documentaries, and features on finances and health. The network’s founders, Archbishop Nicholas Duncan-Williams and Lady Rosa Whitaker, have combined their vast experience in ministry and business to create a platform with both an Africa-focused mission and a global vision.
