#OutstandingBrands2022: GOIL poised to play critical role in the energy sector

#OutstandingBrands2022: GOIL poised to play critical role in the energy sector

GOIL is the biggest Ghanaian-owned Oil Marketing Company listed on the Ghana Stock Exchange. The company has the largest and most extensive network of service stations at over 420 with the biggest market share while competing among over 120 oil marketing companies. The company is ISO 9001:2015 as well as ISO 14001:2015 Certified. GOIL has as its subsidiaries GO Energy, a Bulk Distribution Company, and GOIL Offshore Limited to cater for its upstream business.

This has contributed to making fuel available to all corners of the country. The company is committed to upholding the country’s reputation as a jewel of West Africa.

As market leader, GOIL touts itself as the OMC of choice – offering quality products and services.  Indeed, the company’s core marketing and brand vision is to produce undiluted quality products and strive for exceptional levels of customer service. To this end, GOIL conducts itself in an honest, transparent and trustworthy manner, providing services in Aviation fuel, LP Gas, Gasoline, Gasoil, Marine Gas Oil, Mining diesel, Lubricants and Premix fuel. This has over the years been achieved by offering the best in the nation’s interest, noted Group Chief Executive Officer and Managing Director, Mr. Kwame Osei-Prempeh.

A significant positioning in the market has been due to GOIL’s introduction of the upgraded, quality RON 95 Gasoline fuel sold at the same price to customers at all the company’s stations. This has been embraced significantly by consumers.

GOIL’s SUPER XP RON 95 is not only premium but is sold everywhere and at the same price as ordinary gasoline being sold on the market.  In the same vein, GOIL’s DIESEL XP is also of premium quality with low-sulphur content or clean fuel, compared to others on the market. Indeed, Diesel XP with additives has and continues to ensure long life and protection of vehicles.

Similarly, GOIL markets premium lubricants. Some of the lubes are blended locally based on ENI SpA (formerly Agip Petroli) formulation at the Tema Lube Oil Company Limited. The rest are imported.  A major breakthrough in the year 2000 was the supply of Mining diesel to Mining firms – an enclave hitherto the preserve of foreign competitors. GOIL also supplies aviation fuel to major airlines (local and international). A strategic alliance has also been formed with ENI SPA on safety, training and other related issues.

GOIL has the biggest Marine Gas Oil storage facilities at the Sekondi Naval Base and at Takoradi Harbour as well as Tema Port through the GBS storage facility, bunkering to both international and local fishing vessels and ships. GOIL is also the market leader in LP Gas and is embarking on the construction of five modern Auto Gas plants with enhanced safety features; meanwhile, the company has also begun building two LP Gas bottling plants in Tema and Kumasi under the National Gas Recirculation Programme.

In line with GOIL’s commitment to supporting government’s local content policy and building a resilient national economy, the company has taken steps to diversify its product range by constructing a US$35million Bitumen plant in Tema with SMB of La Cote d’Ivoire. The project is expected to be operational by end of first quarter 2022. Its operation will ensure the supply of higher-grade Polymer Modified Bitumen (PMB) to support government’s road network expansion and modernisation programme.

According to the Group Chief Executive Officer & Managing Director, Mr. Kwame Osei Prempeh, GOIL is playing a critical role in the Oil Marketing sector and relied upon by many state-owned institutions, agencies and other quasi-government departments; and will even play a bigger role in the economy, such as the road sector, after completion of the Bitumen project.

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