Ghanaian fashion brand JOEY debuts its menswear line Alpha with the ‘DNA Collection’ on recently on their Instagram and social media platforms.
The clothing brand births its maiden collection which is inspired by the Alpha male, a man who is a leader, an innovator and a tastemaker. This collection is designed to reflect the boldness and drive for excellence of the Alpha man.
The collection strives to serve as an epitome of Distinction and Versatility. Key elements of this collection are: the use of premium fabrics, sharp tailoring and cuts, as well as accessories that are aesthetically pleasing and functional. The pieces in the collection can be mixed and matched for different settings which reveals how versatile and cohesive the collection is.
“The Alpha man is charismatic and commands respect in every setting; therefore it is important that he is able to dress up and dress down without losing the essence of the clothes and the position he occupies,” says the Creative Director, Joshua Darko.
This capsule collection is made up of seven looks with one layered look which can be separated to create an additional look. These seven looks represent every day in the life of the alpha man with the transition from executive corporate settings to semi-formal settings and also social/ casual settings. With this collection, the Alpha man finds himself in the perfect outfit for every day of the week and for every occasion as his responsibilities and status requires.
The outfits come in colours like burnt orange and oxblood burgundy which are bold and mix and match well with each other.
The designer draws his inspiration from observing how people go about their daily activities and how clothes can enable them to excel in their roles. Joshua Darko stated that he creates his unique designs by infusing functionality with modern tailoring to ensure that when his garments are worn, there is class, comfort and confidence to show up as one’s best.
The Alpha man stands out from among his peers and this collection provides just the right clothes to do that and more.