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Are your measuring your business’ Customer Effort Score (CES)?
A few weeks ago - in our December 21st article (https://thebftonline.com/business/the-net-promoter-score-nps-what-is-it), we have talked about NPS (Net Promoter Score) as the de facto standard...
A Customer Loyalty Example: A Hair Salon
This article came out of a simple friendly conservation whether a small business could benefit by investing in Customer Loyalty. Of course, we all...
Let the Candidate Play: Recruitment-Gamification
Technology is an essential part of our lives today and only few people can imagine living without it. In the era of rapidly changing...
The Net Promoter Score (NPS) : What is it?
The Net Promoter Score (NPS) is one of the metrics that is used to measure Customer Loyalty. You might not be aware of it, but you...
Why should you (or NOT) Hire an MBA Grad
This is an extended and update article that I posted 8 months ago. I am very aware that this is an extremely controversial subject-...
Customer Satisfaction versus Customer Loyalty
It has been so nice to see people happy with their Black Friday- shopping carrying their purchases with a smile.
But, is a happy &...
Customer Satisfaction versus Customer Loyalty
It has been so nice to see people happy with their Black Friday- shopping carrying their purchases with a smile.
But, is a happy &...
Customer experience modelling for startups and others
We all know that brands like, for example, Coca Cola, Virgin, Apple and Google are some of the most valuable brands in the world....
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Savings and loans sector hits GH¢10bn in assets
By Kingsley Webora TANKEH
The 26 savings and loans companies operating under the Ghana Association of Savings and Loans Companies (GHASALC), have experienced explosive...
Gov’t to overhaul GIPC Act
By Kizito CUDJOE
The government is considering revisions to Act 865, the law that established the Ghana Investment Promotion Centre (GIPC), as part of efforts...
Regulatory delays costs GH¢30m weekly demurrage at ports – GIFF
…GSA, EPA, others to blame
By Wisdom JONNY-NUEKPE
The Ghana Institute of Freight Forwarders (GIFF), have expressed worry over the escalating cost of demurrage paid by...
Standard Chartered declares dividend at 55th AGM
Highlights capital preservation, innovation and sustainability as pillars for growth
Standard Chartered Bank Ghana PLC has held its 55th Annual General meeting (AGM) to present...
WPRDFestival 2025: GMA partners ALX, Women In PR for PR x AI x Data...
As part of activities to mark the 5th edition of the World Public Relations Day Festival, Global Media Alliance (GMA), in collaboration with ALX...