Four-star hospitality facility, Best Western Premier Hotel, has organised a cocktail party for their key business partners as part of efforts to forge a lasting relations with them.

The “Reservers Cocktail” event was also the hotel’s way of updating reservers about new innovations that have been deployed by management to boost the experience of visitors who lodge at the facility.

Sales and Marketing Manager of the hotel, Elliot Nortey, told the B&FT in an interview: “This is an annual event to appreciate our cherished partners, specifically reservers, who keep bring business to us.

In the hospitality business, we spend a lot of time serving people but at the same time we have to look back and find a way of appreciating the people who keep us in business.”

The cocktail event also provided an opportunity for management to inform reservers about current innovations and promotional packages that have been deployed the facility to boost the experience of visitors who lodge at the hotel as the Valentine’s Day celebration draws closer.

Mr. Nortey added: “At Best Western Premier Hotel, we strive to provide nothing but the best; we will continue to ensure superior excellence which is one of our core values.

Going forward, customers should expect that standard of a four-star hotel that is gearing towards attaining a five-star status.

We believe in the leadership and expertise of our staff to ensure exceptional ambience to anyone who comes into contact with our facility by providing excellent room service, cuisine and general hospitality.”

Chief Executive Officer of Best Western Premier, Zibrim Yamusah, commended the reservers for sustaining business relations with the facility over the years.

“This cocktail event is activity is unique because it creates an avenue for management to engage our reservers and interact with them on the kind of services that we provided to them throughout the year,” he told the B&FT.

Mr. Yamusah said the hotel in the quest to offer seamless customer service delivery has undertaken a number of innovations

He said: “Over the last year, we have opened the Mma Zara Restaurant, increased broadband coverage to 25 megabytes to ensure superior best internet experience, and also change our Television systems to meet modern demand. We will continue to improve on our services as a leading player in the hospitality landscape.”

Best Western Premier Hotel has been adjudged the best four-star hotel in the country by the Ghana Tourism Authority at the 10th Ghana Tourism Awards held in Accra.

The sprawling hospitality facility beat stiff competition to scoop the coveted award on the back of winning the award for the same category at the regional level.

The hotel was recognised at both the regional and national level for its unequalled maintenance of high standards and impeccable services that offers superior delight and convenience to clients and guests.

The citation that accompanied the national award read, “Best Western Premier Hotel has exceptional and well-appointed guest facilities, professional customer service by warm and welcoming staff and a strict maintenance regime.

“The hotel’s famous corporate social responsibility activities for the vulnerable in society all add up to make Best Western Hotel a facility worth experiencing.”

Chief Executive Officer of the hotel, Zibrim Yamusah, commenting on the two awards to the B&FT, said the feat was a recognisition of its top-level service delivery and that the success was attributable to the hotel’s management team and well-groomed workforce.

He said the awards will stir management to strive to exceed the expectations of guest as it will continue to improve its services from the front desk to rooms and cuisine.

“Winning the two awards means a lot to us, especially coming from the regulators; they are saying that we have done a good job and we are more than happy.

“Also, considering that Best Western is licensing a few more hotels, picking these awards is good for the image of the brand.

“Going forward, we will continue to improve our services; if you achieve success, you want to go higher. We will strive to better to win more accolades,” he said.

Mr. Yamusah applauded sector regulators on plans by the Tourism Ministry to upgrade the current Hotel Catering and Tourism Training Institute (HOTCATT) into a fully-fledged national tourism training academy as it will provide competent personnel to help grow the hospitality industry.

“There is the urgent need for service orientation and practical experience to develop and grow this sector and this is where the Academy comes handy because it will raise standards.

“People have money to invest in hospitality facilities but because we don’t have the matching expertise most these facilities are forced to collapse.”