…The bridge between business goals, the right social media platforms and the ideal customer
In a competitive business environment, knowing your target audience is crucial...
By Nelson Semanu BOANDOH-KORKOR & Elizabeth BOANDOH-KORKOR
“All the things we do, all our behavior, should let others know that we are living by,...
I. IMPORTANCE OF DIGITAL TRANSFORMATION FOR SMES
In today's fast-paced and highly competitive business environment, digital transformation is no longer a luxury but a necessity,...
By Ebenezer M. ASHLEY (PhD.) & Snows QUARM
In addition to the global economy, the economy of Ghana was randomly selected among the estimated two...
For the past 24 years, the Forum on China-Africa Cooperation (FOCAC) has helped expand and strengthen China-Africa diplomatic and economic relations to an unprecedented...
By Vera Owusu OSEI
The mining industry continually reshapes itself in the face of market demands, technological innovations and societal expectations. The industry continues to...
By Korsi DZOKOTO
The Social Security and National Insurance Trust (SSNIT) has historically stood as a pillar of financial security for Ghanaian workers. However, recent...
By Mary Anane AWUKU
A few years ago, I worked with a startup where the Head of Customer Service was incredibly insensitive to the...
By Ann ADJASAH
At the 8th Women in PR Summit 2024, one of the sessions titled ‘The Intersection of Ethical Artificial Intelligence (AI) and...
Dear readers, the above diagram shows the typical processes one goes through to acquire a customer’s consent to open an account. It is a...