Sunday, March 26, 2023
The rise of content creators and influencers has transformed the way brands reach their audiences. In Ghana, this trend has been growing in popularity. In this article, I explore the power of content creators and influencers and their impact on new media. I’d also discuss the next wave of...
…our market, our direction, or our money? ‘The poor will always be among us’, so says the good Old Book. Are the poor idle? Are they not working? So why are they poor? The poor are categorised using different characteristics, but the World Bank and the UN agencies describe people who...
 -a philosophy of Ken Agyapong Our ancestors stumbled onto cocoa, devoted all their time and energy to farming, built a few houses, and even purchased a car before passing away. Their children left the farms  to pursue academic laurels and greener pastures, but they still have a daily battle to...
“Many small people, in small places, doing small things can change the world”. — Eduardo Galeano “It is a small world”! This statement is usually used to show surprise when one meets someone one knows at an unexpected place or finds out that one shares a friend, acquaintance, etc., with another person....
Does Silicon Valley Bank’s collapse reveal a fundamental weakness in the current financial-stability framework, or does it merely point to a localized failure of supervision? By jeopardizing many prominent, high-growth companies in the tech sector, the bank’s failure certainly put significant political pressure on the US Federal Reserve. But the...
Social media has revolutionized the way small and medium-sized enterprises (SMEs) interact with their audience. It has provided businesses with a platform to engage with customers, build brand awareness and ultimately drive sales. One of the most important aspects of social media marketing is pricing. Adding prices to your...
Many economists and experts in the art and science of finance believe investments hold the key to individual, institutional and national development. To this end, the concept deserves utmost attention in discourse pertaining to rational investment decisions. Generally, investment may be private investment or public investment. Either of the...
Renting a property in Ghana is a common practice for both locals and foreigners who seek temporary or long-term residence.  Rent, a condition for tenancy, is paid to the landlord as a result of the landlord/tenant relationship. This is the case whether the lease is for a residential space...
African nations are undergoing change, but the old politic rhetoric is still the dominating narrative in many parts of Africa. It’s been “Africa Rising” for some time now, and yet, so many countries remain impoverished and dependent on foreign assistance. What does this mean for African industries? Many African...
Concerns The proliferation of AI technologies in Africa is not without its challenges, as foreign companies and governments have been known to introduce technologies that have questionable benefits for local communities. China has been at the forefront of exporting AI-driven technologies to Africa, with its Belt and Road Initiative and...
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