Today’s business must invest a significant amount of its resources to plan, develop and deploy well thought-out engagement strategies to enhance the customer’s experience and trigger in them a desire to transition from buyers into advocates. To achieve this effectively, we must ensure that our quest to keep the...
In my last coaching session, I struck a realization as my client and I were having a conversation. The entire year, globally has been a wild roller coaster ride. Leaders who were previously not familiar with remote working styles have had to learn quickly. Employees have also been encouraged...
In the quadrennial jubilee of the land
It is customary to receive free from their filled hand
In the season of freebies
There is a reason to be part of a donation spree
But who serves a free lunch?
In her eighties and infirm
Had been homeless too for a time
Had been so for more...
The fastest-growing Ghanaian local language television channel, Onua TV, is set to celebrate its first anniversary this month. Onua TV is a subsidiary of Ghana’s leading media company, Media General and positioned to project Ghanaian values and culture.
Onua TV was launched on August 10, 2019, in the Ashanti Region during...
The COVID-19 pandemic has brought about or created a lot of uncertainty, which is making it difficult for businesses to predict the future in terms of their business operations. With a lot of lockdown restriction imposed by government(s) and closure of non-essential businesses, business executives are worried about their...
Does it really matter?
Imagine a situation where you have spent a fortune manufacturing a product, does it not make sense to invest in an experience that complements the investment? It only takes a fraction of that investment to transform the way customers perceive your brand. An additional process...