Two weeks ago I published the first part of this article, in which I analysed the arguments for and against the renewed scramble for Africa between the North Atlantic Treaty Organisation (NATO) - comprising the United States of America and Western Europe, and the BRICS countries comprising Brazil, Russia,...
...elevating your brand with fresh perspectives
Dear readers, today we're diving into the exciting world of building brand equity for local firms. In a crowded marketplace where big names dominate, how can your businesses stand out? The answer lies in embracing novel ideas that captivate hearts, engage minds and leave...
In an era where digital footprints often precede physical handshakes, the concept of a personal brand has evolved from a marketing buzzword into a fundamental aspect of professional life.
Yet, beneath the polished LinkedIn profiles and carefully curated Instagram feeds lies a more profound truth: your personal brand is not...
Local agroeconomic clusters play a crucial role in the growth and sustainability of regional economies. Moreover, by focusing on local buyers, these clusters can create a ripple effect of benefits that extends beyond the businesses themselves, touching the lives of countless individuals within the community.
I want to explore ten...
The Real Estate industry seems certain to continue being a growth driver of the African economy. The availability of land and the expansion of amenities, driven mainly by the advancement of technology, to the most remote parts of the continent will invite many investors and individuals to explore the...
Traditional media’s role as the fourth arm of the state is being augmented or complemented by new media formats like social media and websites, to mention a few. Equally significant is the notion that social media and websites are complementing traditional media’s normative watchdog role. However, there are growing...
Introduction to Correspondent Banking
Correspondent banking may sound like a term straight out of a financier’s dictionary, but its implications ripple through the entire economy, touching the lives of both businesses and individuals. Essentially, it’s the process by which banks provide services to each other, including cross-border transactions and large-scale...
We cannot continue disrespecting those in the creative space and think its ok.
Back in 2008, I interviewed Mark Tonto for an article I was commissioned to write for a foreign news magazine. Mr. Tonto was a member of the famous Osibisa Group, the afro rock band formed in London...
In a recent revelation that has sent shockwaves throughout Ghana, the government has restructured a staggering GH¢203billion in domestic debt through the Domestic Debt Exchange Programme (DDEP). While the government may celebrate this as a feat of fiscal prudence, the real question is: what has this restructuring done to...