Today, social media has become a massive phenomenon in consumers' lives. Businesses must now contend with users who aren't afraid to express themselves online, and frequently do so on business-related topics. As a result, brand reputation management has evolved into an indispensable factor for any company seeking to safeguard...
There are varied aspects of leadership that amalgamate to make an effective leader. In previous writings, we have discussed a few. Today, we tackle another skill that is not only very essential but delicate in leadership. Currently all around the world, many leaders are having to exhibit this skill...
International trade chiefly involves the activities related to the worldwide exchange of goods and services to satisfy consumer needs. The said activities include acquiring, managing, and developing financial, physical and human resources.
International Retail has a broader scope. The Wiley Online Library breaks down International Retail as the following:
“International retail...
The merchandising of ‘Kumkum Bhagya’ as a soap opera on our screens should forever be an indelible case study for all and sundry pursuing marketing courses in our country.
Its overall marketing and sales strategy was impeccably executed.
Everything that was basically built around Kumkum Bhagya regarding marketing and sales of...
‘Some things are better not said; you only realise this truth soon after saying them’. It is the reason I don’t like saying things like ‘Life is short’. Even if you have to live a thousand years, so may it be until God changes the ‘constitution’. Why keep reminding...
IMMULATE is a locally produced distilled plant extract from Mangifera indica, Acacia nilotica, and Azadirachta indica. IMMULATE is a product that is meant to support the immune system through immune modulation, antioxidant effect, and anti-inflammatory properties. This article examines the scientific aspects of the ingredients.
Immulate – the science
Mangifera indica
Mango...
Twenty-Two years ago, on a Sunday night in November, the Tema Motorway was the scene of a heavy security presence. And traffic. Motorists from both ends of the road were ordered to stop until further notice. An accident had occurred. The personalities involved were not the everyday people in...
A day's fit in the pit
Is a life filled with precious carats of it
A day's periled risk inside the pit
Is a life milled to the full with golden mints
A day's willed strength
expended in the depth of it
Is a life filled with milk and honey
Milk and money
As death stares
Death scares...
We all love movies; going to the movies, that is. The whole charade that comes with it: planning which day to go with your friends, what clothes to wear, how to convince your parents to part with money to cover food, snacks, drinks and your movie ticket! Watching movies...
Chicken Biryani is a delicious savoury rice dish that is loaded with spicy marinated chicken, caramelised onions, and flavourful saffron rice, originating from India.
There are many health benefits of Chicken Biryani. Your single plate serving of Chicken Biryani is a perfect combination of protein, carbohydrates and fats. Protein is...