The interconnectedness of economic elements can often create a domino effect, where a ripple in one sector can trigger a tidal wave in another....
…A look at the Automotive Development Policy
At the heart of Ghana's strategic vision for the future is an initiative capable of driving the nation...
A customer concern is feedback provided by a customer to express their satisfaction or dissatisfaction with a product, service or experience. It typically involves...
– build your reputation by letting customers tell one another about your uniqueness
The pivotal goal of any business is to build stronger relationships and...
…harmonising corporate communication for maximum impact
Welcome to the world of effective branding strategies for corporate communication, where the power of connection reigns supreme. In...
… unravelling the essential fundamentals for business leaders
The digital economy has ushered in an era of unprecedented opportunities and challenges for businesses. Today, consumers...
“What you learn is what you die with.” – African Proverb
In the dynamic world of existing businesses, there was a wise and experienced entrepreneur...
In today's digital age, public relations (PR) has undergone a significant transformation. The traditional methods of media outreach, press releases and event sponsorships have...
The modern business landscape is ever-changing, and competition grows fiercer with each passing day. Technology continues to transform and disrupt the way businesses and...
…Leveraging the power of public relations for organisational success
Building and keeping a positive reputation has become more important than ever in today's dynamic and...