“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another.” – Seth Godin  Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major...
Risk assessment As mentioned last week, one of the seven causes of operational risk losses is occupational health and safety. In manufacturing industries, this is a key issue that calls for regular monitoring. The covid pandemic has caused concern to this risk in all industries. Just as under normal working...
Maxwell: This pandemic, are there any lessons to be learned from this pandemic? Otema: Yeah, absolutely. I mean, I think the thing we've learned is, we are indeed our brother and sister’s keeper, right? We do get some guidance from the government, you know. “Wear your mask”. “Wash your hands” and...
February is proving to be an exciting month for DStv and GOtv subscribers in Ghana as Dominion TV, Africa's Premier Christian Lifestyle Network, revives its content offering to ensure the best entertainment for Ghanaian subscribers, from Wednesday, 10 February 2021. As part of the channel navigation experience, DStv subscribers will,...
Absa Bank Ghana has begun its 2021 ReadyToWork sessions with a renewed mandate of reaffirming its commitment to education and skills development in Ghana. Over 35,000 students and youth were supported to upskill with the ReadyToWork programme last year 2020 –equipping them with soft skills for improving their employment or...
Group Chief Executive Officer of Databank Group and accomplished banker, Kojo Addae-Mensah has featured on the Y Leaderboard Series to share his life story and encourage listeners of YFM, predominantly the youth. The conversation with Y107.9FM’s Rev.Erskine which lasted for close to two hours touched on his upbringing, schooling, career,...
Chartered Marketer and seasoned Public Relations expert, Nana Efua Rockson has been appointed as Head of Communications and Public Relations at the Institute for Educational Planning and Administration (IEPA), a UNESCO Category II Institute at the University of Cape Coast. During the course of her career, which spans over two...
The avocado tree, also known as Persea americana, is a member of the laurel family and can grow between 30–40 feet tall.  It has greenish-yellow flowers and produces a single-seeded berry known as the avocado. There are different types of avocados. Nutrition Facts Each avocado is rich in fiber, vitamin K, folate,...
Now more than ever people are in dire need of help. When it comes to seeking help, the source of help determines the resulting help you get. Recently there’s been a surge in the search for Life Coaches and therapists, some have even used the two titles inter changeably....
Hibiscus Cheese Cake is a creamy no-bake cheese cake with an infusion of “Hibiscus” which is locally known as “Sobolo” in Ghana. Hibiscus has become popular and versatile in recent times because of its’ numerous health benefits. This recipe has an interesting combination of ingredients which gives it a...