After sixteen (16) years of strengthening the advocacy capacity of private sector business groups and associations in Ghana, the Business Sector Advocacy Challenge (BUSAC) Fund programme closed in December 2020.
The Danish Ambassador to Ghana, Tom Nørring; the US Ambassador, Stephanie Sullivan will participate at an official closing ceremony scheduled...
Economic development relies on the creation of more productive jobs for an ever-rising share of the workforce. Traditionally, it was industrialization that enabled poor countries to embark on this transformation. Factory work may not have been glorious, but it enabled farmers to become blue-collar workers, transforming the economy and...
InstinctWave, Africa’s premium business-to-business (B2B) event company, has announced the 6th edition of the InstinctBusiness 6th Finance Innovation Awards (IBFIA) for 2021.
This year’s edition of the prestigious awards is scheduled to hold at the Mövenpick Ambassador Hotel, Accra on a later date that will be announced.
Previously known as the...
Operations undertaken by the Ethiopian federal government have freed the Tigrayan people from decades of misrule by the Tigray People’s Liberation Front (TPLF). This has ignited new hopes, but also anxieties, about Ethiopia’s future and its role in the Horn of Africa and beyond.
The hopes stem from the removal...
Moral values
An educated person has a huge moral responsibility to be honest and truthful to the public whose resources were used for their education. This is especially relevant in cases where the mass of the people believes and act on one’s assertions, without any further probing of the veracity...
Many factors go into assessing how much debt an economy can safely carry
Countries incur debt by borrowing. Borrowing can enable countries to finance important development programs and projects—but, taken too far, the burden of debt repayment can overwhelm a country’s finances, at worst leading to default.
Elevated debt in low-income...
“Any brand that does not innovate and grow, dies!”
Brands evolve!
Regardless of the current stage of your brand, if you desire to stay top of mind and in business, you will need at least one of these milestones/goals to reach in the coming year.
Go through this list and be challenged...
Marketing writers concede that research on services brands/branding is limited. This article, therefore, looks at the concept of services-branding and will attempt to answer the question of whether or not branding is more important for services than for products.
The idea is not to juxtapose products and services-branding by listing...
It all started in 2010, when Bill Macaitis was the Senior Vice-President of Marketing at Salesforce, a leading cloud SaaS provider. (He’s worked at Zendesk and Slack since.) Over a period of a few weeks, Macaitis noticed Salesforce’s website leads had dropped by 10%.
This was puzzling. Salesforce had just...
Branding - a subject with as many claimants to its parentage and origins as there ever could be. That scarring mark that seared the rump of cattle and slaves centuries ago has been claimed by professionals in marketing, advertising, sales as well as agricultural economists to be a landmark...