Did you know banking and financial services began with merchants who gave grain loans to farmers and traders who carried goods between cities? This was around 2000 BC in Assyria, India and Sumeria (south Mesopotamia). Later, lenders based in temples in ancient Greece and the Roman Empire lent money, accepted deposits and changed money. All...
The question of “where do I invest?” is always on the lips of many Ghanaians (and in the ears of investment professionals).
The inquiry has been prolific, especially on the back of the recent financial sector crises and the eventual loss of confidence in the industry. The current adversities...
Today is World Water Day (WWD) and Ghana has joined the international community to celebrate this Day, which marks the 29th commemoration since it was first observed in 1993. WWD was instituted by the UN General Assembly as a means of focusing attention on the importance of freshwater and...
In your everyday activity, you find that money is used for almost all transactions. Whichever form it may be in; electronic or hard cash, you make payments for the various services and products you want. For breakfast, if it is Auntie Munni’s waakye with egg and wele, or Hajia’s...
Using digital marketing to generate leads, sell products, and spread your brand name around the internet can seem like an overwhelming task. AIDA marketing campaigns (Awareness, Interest, Desire, Action) have been used effectively by businesses of all sizes since the first century AD. St Elmo Lewis developed this model...
It’s hard to comprehend that we’re about to reach the two-year mark of the heart-wrenching, head-spinning global disruption brought on by COVID-19. At the risk of belabouring the “how much our lives have changed” point, there’s one thing that we can be sure of – the resilience of hungry...
Independence Day on the 6th of March every year reminds us of our freedom from colonial rule and the beginning of a journey to managing our own affairs as a country and controlling our collective destiny as a people. After 65 years of independence, however, many have argued that...