We will start this brief introduction with a definition of customer loyalty, what it entails and some factors that sustains customer loyalty in organizations.
Internet (and business literature in general) is full of definitions of Customer Loyalty – and they are all similar. For us, Customer Loyalty is the Likehood...
The busiest time of year for retail businesses is here with us. Increased numbers are expected to flock to our shopping centres for various reasons: to purchase items, to window-shop, to accompany friends or family - or perhaps to get a feel of the excitement the season brings. Whatever...
If you must go to China, for the first time, as I did, then joining the First Lady, Mrs. Rebecca Akufo-Addo, on her first trip to the country, accompanied by the first virtually all female business delegation, from micro to medium to multinational companies - representing swathes of the...
The Yamoussoukro Decision, which entered into force in 2000, evolved from the Yamoussoukro Declaration of 1988. However, over the years, the full potential of the decision has not been realised to unlock commercial opportunities for African Airlines.
The International Air Transport Association (IATA) bemoans the slow progress towards implementation of...
Minister of Trade and Industry, Alan Kyeremanten, has stated, and we agree, that the only way the country can benefit fully from trade agreements with other countries is when we increase the production of goods for export.
Speaking at the 28th Anniversary of the African Industrialisation Day in Accra, Mr....
Political campaigns are high intensity, exceedingly volatile and potentially combustible events. Every campaign expects to run a smooth operation with little or probably no drawbacks. However as a human institution that hardly happens.
Well managed campaigns must be prepared for both high and low points and prepare adequately. While some...
Each day, nearly 1,000 children die due to preventable water and sanitation-related diarrhoeal diseases. This one of the rationales for the United Nations adopting ‘water and sanitation for all’ as SDG goal six.
Last week Friday, at the official launch of the National Sanitation Campaign (NSC), it was revealed that poor sanitation...
Finance Minister Ken Ofori Atta seems be the beating heart of the 'new Ghanaian economy'. He went to parliament and presented a ‘boastful budget’, saying the economy is working.
Ofori Atta said on the floor of parliament: “We have turned the economy around and our policies are yielding results and...
