For Brands, perception is the much needed oxygen to survive and thrive. Perception is the sensory texture of the brand from the point of...
Branding has never been the same, never been more critical and more purpose-led. The 21st century brands are building highly successful and powerful corporate...
Necessity is the mother of invention. Truer words have never been spoken. If 2020 taught us anything, it was that one must be ready...
We live in a time of limitless choices, largely as a result of the rapid growth and assimilation of technology in our everyday lives....
A Linguist; a Poet; a Word-smith; a Rapper; a Social Entrepreneur; a Record Label Executive, a Cultural Icon; a Fashion Trendsetter; The Boy Next...
A strong and efficient agriculture sector is crucial in generating income, promoting food security and creating wealth across the African continent. With 53 percent...
Public debt arises when a government spends more than it collects as total revenue and has to borrow to close the gap.
In practice, government budgets which...
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another.” – Seth...
Risk assessment
As mentioned last week, one of the seven causes of operational risk losses is occupational health and safety. In manufacturing industries, this is...
Maxwell: This pandemic, are there any lessons to be learned from this pandemic?
Otema: Yeah, absolutely. I mean, I think the thing we've learned is, we...