We will start this brief introduction with a definition of customer loyalty, what it entails and some factors that sustains customer loyalty in organizations.
Internet (and business literature in general) is full of definitions of Customer Loyalty – and they are all similar. For us, Customer Loyalty is the Likehood...
The busiest time of year for retail businesses is here with us. Increased numbers are expected to flock to our shopping centres for various reasons: to purchase items, to window-shop, to accompany friends or family - or perhaps to get a feel of the excitement the season brings. Whatever...
If you must go to China, for the first time, as I did, then joining the First Lady, Mrs. Rebecca Akufo-Addo, on her first trip to the country, accompanied by the first virtually all female business delegation, from micro to medium to multinational companies - representing swathes of the...
Political campaigns are high intensity, exceedingly volatile and potentially combustible events. Every campaign expects to run a smooth operation with little or probably no drawbacks. However as a human institution that hardly happens.
Well managed campaigns must be prepared for both high and low points and prepare adequately. While some...
Finance Minister Ken Ofori Atta seems be the beating heart of the 'new Ghanaian economy'. He went to parliament and presented a ‘boastful budget’, saying the economy is working.
Ofori Atta said on the floor of parliament: “We have turned the economy around and our policies are yielding results and...
What is a corporate social responsibility strategy?
A corporate social responsibility strategy takes into account customer, employee, shareholder, community, and environmental issues in their business operations. The most effective initiatives lie at the intersection of key societal matters and financial growth.
Why is it important to be socially responsible?
It’s important for...
