Insights with Dzigbordi K. Dosoo: The power of alignment


integrating speech and body language for effective communication

In the realm of communication, the harmonious interplay between spoken words and non-verbal cues – including tone, facial expressions, and body language – is paramount. The effectiveness of our communication is often judged not just by what we say, but how we say it. When there’s a discrepancy between our words and our body language, the message risks being lost or misinterpreted. This article delves into the essence of aligning verbal and non-verbal communication, whether the aim is to inform, persuade, inspire, or entertain, and offers practical action points to enhance this alignment.

The Importance of Congruent Communication

  1. The Role of Body Language in Speech

Body language, encompassing gestures, facial expressions, eye contact, posture, and the use of space, is a crucial component of communication. Studies have indicated that a significant portion of communication is non-verbal. Study by Mehrabian & Ferris (1967): This classic study often cited in communication literature suggests that 55% of communication is non-verbal (body language), 38% is tone of voice, and only 7% is the actual words spoken. Including this study can provide a statistical basis for the importance of non-verbal cues in communication. When body language aligns with verbal communication, it not only reinforces the words but also adds depth and authenticity to the message. This congruence can enhance clarity and the emotional impact of the communication.

  1. The Impact of Incongruence

The misalignment of verbal and non-verbal communication can lead to confusion, misunderstanding, and mistrust. For example, in professional scenarios like leadership or negotiations, inconsistent messages can undermine authority or weaken negotiation positions, leading to impaired relationships and suboptimal outcomes. This is particularly true in high-stakes environments where trust and clarity are paramount.

  1. Cultural Variations in Body Language

Understanding that body language is not universal is crucial, especially in a global context. Cultural variations in non-verbal cues can lead to significant misinterpretations. For instance, certain hand gestures or facial expressions may carry positive connotations in one culture but are considered offensive in another. This highlights the importance of cultural sensitivity and knowledge, particularly in international or multicultural settings, to ensure that non-verbal cues are appropriately interpreted and convey the intended message.

Here are some examples highlighting the diversity in body language interpretations across different cultures:

Eye Contact: In Western cultures, such as the United States and much of Europe, maintaining eye contact is often interpreted as a sign of confidence, honesty, and interest. However, in many Asian cultures, including Japan and South Korea, prolonged eye contact can be considered rude or aggressive. In these cultures, people might avoid direct eye contact as a sign of respect, especially when interacting with someone in a higher social or professional position.

Hand Gestures: The ‘OK’ hand gesture, formed by connecting the thumb and index finger into a circle, is recognized as positive in many Western countries, signifying agreement or that everything is fine. However, in Brazil, Germany, and Russia, this gesture can be offensive, carrying connotations that are vulgar or derogatory.

Physical Contact: In many Mediterranean and Latin American cultures, physical contact, such as hugs or kisses on the cheek, is a common greeting among friends and even casual acquaintances. However, in countries like Japan, China, and the Nordic countries, such physical contact is less common and might be reserved for close friends and family members. In these cultures, greetings are more formal and often involve bowing or a simple handshake.

Personal Space: The concept of personal space varies significantly across cultures. In countries like the United States, Canada, and the United Kingdom, there is a preference for a larger personal space bubble, especially when interacting with strangers or in professional contexts. Conversely, in many Middle Eastern and Latin American cultures, people are more comfortable with close physical proximity, even in less familiar or formal situations.

Facial Expressions: While certain basic facial expressions, like smiling or frowning, tend to have universal interpretations, the frequency and context of these expressions can vary. For instance, in countries like the United States, smiling is often seen as a sign of friendliness and approachability and is common in many social and professional interactions. However, in some Asian cultures, excessive smiling may be viewed as a sign of nervousness or insincerity.

These examples underscore the importance of cultural sensitivity and knowledge in international or multicultural settings. Misinterpretation of non-verbal cues due to cultural differences can lead to misunderstandings or unintentional offense. Being aware of these differences and adapting one’s body language accordingly is essential for effective communication across cultures.

The following action points are designed to provide practical steps for aligning verbal and non-verbal communication across various contexts and cultures, ensuring that your message is not only heard but also understood in the way it was intended.


Public speaking forums like Toastmasters International, which has clubs in over 140 countries, offer an excellent platform for practicing speech and body language alignment. Members deliver speeches in a supportive environment and receive constructive feedback on both their verbal and non-verbal communication skills. This practice is crucial for developing an awareness of one’s own body language and learning to align it effectively with spoken words. One can also Engage in cross-cultural business etiquette training, which can be invaluable, especially for professionals working in international contexts.


Regularly ask for feedback from friends, family, or colleagues on how your non-verbal cues are perceived. This can provide valuable insights into how others interpret your body language. Engage in role-playing exercises with a trusted individual to practice and receive feedback on your non-verbal communication in various simulated scenarios.


Mindful Communication: Practice mindfulness during conversations. This involves being present in the moment and consciously aligning your body language with your spoken words. Be adaptable in your communication style. Observe the body language of those you are interacting with and, if necessary, adjust your non-verbal cues to better align with the situation or the other person’s style.


Video Recordings: Utilize technology, such as recording yourself during practice speeches or presentations. Watching these recordings can provide insights into your habitual non-verbal patterns and areas for improvement.

Virtual Communication Platforms: In today’s digital age, practice aligning your non-verbal communication even in virtual meetings. Pay attention to your posture, facial expressions, and gestures in video calls, as they are integral parts of conveying your message effectively in a virtual environment.

Effective communication is an intricate balance between spoken words and accompanying non-verbal cues. The congruence between speech and body language is crucial for delivering clear, authentic, and trustworthy messages. Mastering this integration, particularly in a global context, enhances our ability to communicate effectively and connect with diverse audiences. Whether the goal is to inform, persuade, inspire, or entertain, understanding and practicing this alignment is key to successful communication. We have explored the importance of this alignment and provided practical, globally relevant action points for enhancing communication skills in various contexts.


Are you ready for TRANSFORMATION?

Dzigbordi Kwaku-Dosoo is a Ghanaian multi-disciplinary Business Leader, Entrepreneur,

Consultant, Certified High-Performance Coach (CHPC™) and global Speaker.

She is the Founder and CEO of The DCG Consulting Group.

She is the trusted coach to top executives, managers, teams, and entrepreneurs helping

them reach their highest level of performance through the integration of technical skills

with human (soft)skills for personal development and professional growth, a recipe for

success she has perfected over the years.

Her coaching, seminars and training has helped many organizations and individuals to

transform their image and impact, elevate their engagement and establish networks

leading to improved and inspired teams, growth and productivity.



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