…opens first retail store in Osu
Ghana’s pioneering indigenous textile brand, GTP, has unveiled a stylish corporate Ready-To-Wear (RTW) clothing collection at its inaugural retail store in Osu. This strategic move is a direct response to months of invaluable customer feedback signalling GTP’s dedication to meeting the evolving needs of its discerning clientele.
This significant milestone solidifies GTP’s position as a premium, innovative and fashion-forward brand, all the while enhancing convenience, style and personalised service for its cherished customers. Additionally, it underscores GTP’s commitment to contributing to Ghana’s economy through value addition.
The double-debut event was graced by the Chief Executive Officer of GIPC – Yofi Grant, Marina Lamptey, Lucy Quist, Israel Laryea, Elikem Kumordzie, Sika Osei, other esteemed fashion enthusiasts, devoted GTP brand supporters, and industry experts, coming together to celebrate the culmination of GTP’s dedication to creating splendid fabrics tailored for corporate Ghanaian men and women who seek originality, authentic and premium attire for every lifestyle.
The Marketing Director of GTP, Mary Ann Boaten, expressed her enthusiasm about this achievement, saying: “We’ve worked diligently to craft a collection that radiates style and elegance, with the purpose of meeting the ever-evolving demands of our customers and adding value to the fabrics.
“We’re thrilled to realise our dream of launching the GTP Ready-to-Wear collection and opening our inaugural retail store on the vibrant Osu-Oxford Street. Our clothing caters for the diverse body types and sizes of the Ghanaian and African population. Whether you wear a size 8 or 24, our collection offers styles that suit every lifestyle event.”
She continued: “When you choose GTP, you’re not only embracing original, genuine and authentic fabrics, but also empowering numerous Ghanaians. Your support benefits our direct workforce and also uplifts the skilled dressmakers and tailors across Ghana who partner us to create these remarkable Ready-to-Wear garments. The fabrics here are exclusive to our retail store and our e-commerce platform, shop.gtpfashion.com.”
GTP’s retail store and versatile Ready-To-Wear collection is the result of collaboration between GTP’s internal teams and esteemed partners like Tekura, who supplied the store’s furnishings and some of the woodwork. An embodiment of the spirit of ‘for Africans and by Africans’.
As a leading textile brand in Ghana, GTP has been crafting high-quality fabrics for over five decades, with an unwavering commitment to celebrating Ghanaian culture and heritage through its products and services. Patrons are promised a unique first-hand experience of the brand’s extensive range of quality and authentic African textiles, as well as alluring Ready-to-Wear collection made from exclusive GTP designed fabrics.
The shop also offers bespoke services for clients who want personalised tailored styles to meet any specific needs, preferences and expectations. The brand is confident that its customers will embrace the new collection and cherish the unique shopping experience the retail store has to offer. The event was emceed by award-winning television show host Roselyn Felli, with musical performance by Ghanaian media personality Kokui Selormey Hanson.
GTP is the first indigenous Ghanaian textile brand launched unto the Ghanaian market in January 1966 by the late Osegyefo Dr. Kwame Nkrumah, Ghana’s first President. GTP is designed, printed, distributed and marketed in Ghana with ambitions to expand into the international market.
In August 2022, GTP repositioned the brand to bring premium African fashion to the world. This involved changing its tagline from Timeless to Life.Styled, in line with the mission to provide quality, authentic, fashionable, African-heritage fabrics, mirroring the African-inspired designs and stories. GTP’s designs are creative and quality prints, enabling its users to create unique, premium and authentic outfits that give them the confidence to take on life and bring premium African fashion to the world.
