…encouraging personal care and self-grooming
In a bid to inspire individuals to prioritise self-care and grooming, KISMA Grooming and Spa, renowned for its luxury grooming services, has announced Adom TV’s Anokyewaaba Serwaa as its new brand ambassador. The move is part of its ongoing commitment to promoting personal care and self-grooming as essential elements of a healthy lifestyle.
Speaking at the unveiling ceremony held at KISMA Grooming and Spa, Achimota – Accra, Anokyewaaba Serwaa expressed her excitement about the collaboration. She said her partnership with KISMA is seen as a natural progression in her mission to inspire individuals to prioritise self-care.
“I am thrilled to be a part of the KISMA family. Self-care is not just about looking good; it is also about feeling good and being the best version of yourself. KISMA’s commitment to promoting self-grooming aligns perfectly with my personal values, and I am excited to inspire others to take care of themselves. Wherever I stand I will make sure to preach the mission and vision of KISMA and the need for individuals to embrace self-care and personal grooming making it a part of their daily lives,” she added.
A commitment to personal well-being
The Founder and Chief Executive Officer (CEO) of KISMA Grooming and Spa, Mercy Kone, explained that the outfit has solidified its presence in the beauty industry over the years, earning a distinguished reputation for its comprehensive range of services catering for both men and women. These encompass grooming treatments, spa therapies, skincare routines, and more. She added that the spa’s holistic approach to personal care has cultivated a loyal and devoted clientele.
“At KISMA, we believe that self-care is an essential part of living a fulfilling life. It’s not just about aesthetics; it’s also about nurturing your physical and mental well-being. With Anokyewaaba Serwaa as our brand ambassador, we aim to inspire more people to prioritise their self-grooming routines and embrace the benefits of personal care. KISMA Grooming and Spa’s collaboration with Anokyewaaba Serwaa as its brand ambassador is poised to encourage a new wave of self-care enthusiasts,” she added.
The CEO was confident that the move would enable Ghana to expand its share of the global beauty and personal care market, whose value stood at an impressive US$22.34billion in 2021 and is projected to maintain a steady growth rate of 6.5 percent per annum until 2026.
About KISMA Grooming and Spa
KISMA Grooming and Spa is the ultimate destination for all things beauty, dedicated to catering to clients’ diverse needs with top-tier services. Its beauty haven is meticulously designed to offer an array of services, encompassing hair cutting, shaving, massage, waxing, manicure, pedicure, and more. The spa is committed to elevating your grooming and self-care experience to new heights.