MINDSET with Gambrah Sampeney Kwabena Adjei: Seamless trend


A very good friend wondered how I was able to come over to his house without him giving the directions to his place and I answered via Google map.

As we went on with the conversation, it dawned on us how some simple services that we take for granted are so huge with regard to business yet do not look as such in reality.

The new businesses in our world today are so fascinating. There is no huge edifice to their locations yet they are all over in our faces.

They are not thought of to be huge business entities by many of us who patronize their services everyday and one of those businesses is Alphabet Inc.

Alphabet Inc. is an American conglomerate headquartered in Mountain view, California. It was created through a corporate restructuring of Google on October 2, 2015, and became the parent company of Google and several former Google subsidiaries.

The two founders of Google assumed executive roles in the new company, with Larry Page serving as CEO but he stepped down for Sundar Pichai to take over and Sergey Brin as president.

Even though Alphabet Inc. is the parent company of Google, Google is the most popular branded subsidiary of it.

Google is a global search engine that provides a variety of different services like Google maps, image search, Google news, Google + etc.

One of the main achievements of Google is innovation and work culture which is helpful for Google to be voted no 1 by Fortune magazine in 2004.

Google is a non profit organization with a start up fund of 1 billion dollars.

Since August 2007, Google has been the most used search engine on the web with a market share of 53.6%.

As of May 2023, a whopping 93.12% of all search queries conducted across all search engine providers are done through the internet giant.

Users can search for any information they require.

Google provides a service namely Google Earth and by using this service the user can visit any place on Earth virtually.

So, what is the point of all this? one may ask.

There is a new seamless trend that seems to characterize new companies like Google.

  1. They seem very friendly
  2. Their usage is not difficult
  3. They do not coerce or compel anyone to use their services
  4. They are imbedded in the very activities of all that we do everyday
  5. You cannot live a very convenient or comfortable life without their services in the world today
  6. They are very simple to deal with yet very sophisticated in structure
  7. The essence of paying for their services is not felt by the user at all even though very expensive.

For a business to be global and relevant, this is the way to go.

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