Prudential Bank Ltd. (PBL), as part of its digital empowerment efforts, has organised a high-level capacity-building seminar on digitalisation for its customers for the Accra area.
This is first in the series of such engagements to empower clients to enable them to face business challenges of the 21st century.
Over 60 customers and merchants got the opportunity to participate in the maiden seminar on digital products aimed at educating them on the essential role digital platforms play in modern service delivery, and make banking transactions easier.
Speaking at the opening of the seminar held in Accra, the Executive Head of Operations – Prudential Bank, Thomas Broni, said the seminar formed part of the bank’s moves to foster stronger relationships with its stakeholders and create a platform for participants to share their concerns and give feedback on the bank’s digital payment systems for enhanced service delivery.
The Head of Digital Transformation, Mr. Leopold Armah, gave a comprehensive overview of the bank’s suite of digital products and the current global trends in digital payments and collections.
He said a new era was dawning on the banking industry, driven by a collection of megatrends that are dramatically changing the landscape.
He said banks, including Prudential Bank, were forced to rethink their business models to accommodate these emerging realities, both locally and globally from COVID-19 to AfCFTA, to Russia-Ukraine war, to the BRICS group evolution.
To this end, he said: “The bank has built the necessary digital capacity to support merchant business in these times; therefore, any business that fails to catch up with the on-going digital revolution may gradually die out”. PBL is well resourced to support all sectors – be they commerce, retail or educational institutions, Fintechs, manufacturing or mining concerns, etc
He said holding the seminar demonstrated the bank’s proactive approach to steering the digital revolution.
He, therefore, urged businesses to adapt to the ongoing digital shift to remain competitive.
“You need to take advantage of the bank’s digital products to enjoy seamless and secure business transactions,” he said.
Ms. Shelter Siebu, POS Sales Officer, took time to address in detail the minor issues encountered by merchants when using the bank’s POS/GhQR/M-Pay terminals, while offering practical solutions for smoother operations.
The event ended on a high note, with a networking session where clients got further insights on PBL capabilities while others used the opportunity to strike new business relationships.
Prudential Bank distributed branded souvenirs, including Mastercard Corporate Cards, to participants as appreciation for their loyalty and support to the bank over the years.