Starting a side-hustle business in a tough economy


Individuals frequently seek alternate sources of income to make ends meet in the midst of economic uncertainty and difficult times. A side-hustle company might provide financial security and perhaps possible long-term success in such situations. With the rise of technology and the gig economy, starting a side-hustle is now easier than ever.

A side-hustle company may be a beneficial chance to diversify your revenue stream, whether you are in a full-time job searching for extra cash or an entrepreneur navigating a difficult economic climate.  Traditional jobs may not necessarily provide financial stability at such times. This is where the idea of a side-hustle comes in. A side-hustle is a secondary business or employment that people do in addition to their principal source of income. The appeal of a side-hustle is its adaptability, which allows you to pursue your interests, talents and hobbies while earning additional money. Anyone interested in starting a side-hustle company in a challenging economy should explore the steps below.

Determine your skills and interests

The first step in beginning a successful side-hustle company is to identify your talents, interests and abilities. Consider your hobbies and what you enjoy doing in your leisure time. Your side-hustle should be linked with your strengths and interests to keep you motivated and devoted to its success. Graphic design, affiliate marketing, writing, photography, teaching, selling products on online marketplaces, writing thesis and dissertations, baking, signing up with a ridesharing platform, being a real estate agent, event planning and crafting are all examples of side-hustles.

Perform Market Research

Any business initiative, including a side-hustle, requires market research. Analyse the demand for your product or service; determine your target market; and evaluate your competition. Understanding market dynamics can help you properly position your side-hustle and establish a unique selling proposition (USP) that distinguishes you from competition. Furthermore, in a bad economy, market research might uncover areas of opportunity and possible untapped niches.

Begin Small and Test the Waters

In a difficult economic situation, it is critical to reduce risks and financial investments. Begin your side-hustle on a small scale to test the waters before jumping in headlong. Consider first providing your products or services to friends and family, or through Internet platforms with low initial fees. This method allows you to collect feedback, make modifications and evaluate the sustainability of your side-hustle without endangering your financial security.

Utilise Online Platforms

The Internet has transformed the way businesses are done, providing a wealth of alternatives for side-hustlers. A solid web presence may make or destroy a side-hustle business in today’s digital era. Make use of Internet channels to promote your products or services and reach a larger audience. E-commerce sites such as Tonaton, Jiji, Jumia, baygh and Shoppintins are examples of online platforms that can be utilised.  Social media networks like Instagram, Facebook and LinkedIn are effective marketing and networking tools.

Set attainable objectives and prioritise time management.

Setting clear and attainable goals is critical to the success of any side-business. Define your goals for your company and define quantifiable objectives. Keep in mind that your side-hustle will take time and work, especially if you are doing it in addition to your full-time employment. Make time management a priority, and design a timetable that allows you to devote enough time to your side-hustle without sacrificing other vital elements of your life.

Manage Your Money Wisely

Handling funds is an important component of every business, including a side-job. Separate your personal and corporate money to retain clarity and precisely manage your revenue and spending. Consider accounting software or mobile applications to help you manage your funds more effectively. Furthermore, amid difficult economic circumstances it is critical to keep a tight watch on your budget and prevent superfluous spending.

Networking and Collaboration

Networking can provide access to new prospects and possible collaborations. Attending industry events, participating in online forums or organisations pertaining to your field, networking with like-minded people and collaborating with other entrepreneurs or firms might help you grow your reach and enter new markets. During difficult economic times, teamwork can be an effective technique for pooling resources and working together to overcome problems.


The writer is a Lecturer/SME Industry Coach, University of Professional Studies-Accra

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IG: andy_ayiku


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