MTN Ghana, as part of its 21 days Y’ello Care initiative, has organised a training for about 400 members of the Ghana Hairdressers and Beauticians Association (GHABA).
The two-day exercise was aimed at enlightening entrepreneurs on their business outlook through the application of social media tools, financial literacy, as well as market some of the products MTN is offering in terms of enterprise solutions they can take advantage of.
Addressing the media, Education Portfolio Adviser for MTN Ghana Foundation, Ebenezer Terkpeh, indicated that in line with MTN’s goal, the customer experience knowledge given will attract and maintain their customers.
“You know MTN is a customer experience company, so we are imparting the customer experience knowledge to these women so they can utilise it to attract and maintain their customers.
“What we are doing is concurrently taking place where our presence is felt in other regions as well; but then, it’s taking different forms – while we are talking to hairdressers, they are talking to other artisans in other regions,” he added
In response to a query on how MTN Ghana plans to utilise its 21-day Y’ello Care campaign, Mr. Terkpeh said the team is getting ready to visit a juice factory run by some entrepreneurs who are differently-able in Kasoa to provide them with the most support possible.
“We have another programme earmarked from next week specifically targetted at differently able persons who are entrepreneurs; we are partnering with the Ghana Chamber of Entrepreneurs with Disability to implement that.”
Regional President for the Ghana Hairdressers and Beauticians Association (GHABA), Bernice Asantewaa Asantey, applauded the MTN Ghana team for immensely impacting their businesses.
“We all know that we are in the information age and social media has become part of us. We have to use that medium to get more clients and not only the traditional means. What we are learning will help us give better services to our clients.
“MTN has done very well. This programme came as an opportunity so we decided to grab it. MTN has done very well for us.”
The 21 Days of Y’ello Care Challenge is an annual employee volunteer initiative launched by MTN Group in 2007 that encourages MTN staff to commit their time and resources to community service for 21 days in June.
This year’s initiative targets women, youth and the differently able in society, and is under the theme ‘Empowering entrepreneurs to unlock growth and job creation for communities’.
