An online platform that will directly link Ghanaian Agribusinesses to counterparts in the European Union (EU) market has been launched to deepen and increase agricultural investments.
Dubbed the Ghana-EU Agribusiness Platform, the initiative is a partnership between the European Chamber of Commerce in Ghana (EuroCham Ghana) and the Chamber of Agribusiness Ghana (CAG), with funding from the EU.
It forms part of the EU’s broader vision of establishing the AU-EU Agri-Food Platform that will catalyse sustainable and inclusive investments in African agriculture.
Speaking at the launch, Chief Executive of the Chamber of Agribusiness Ghana – Anthony Morrison, assured that there will be a 50 percent discount for the first 100 companies to sign onto the platform.
“Today, we have a platform that has been set up to promote agribusiness, technology, investments and trade among others. Our expectations are that this platform will transform and enhance the credibility of Ghanaian and African businesses,” he said.
He stated that the project will look at companies or businesses that are legally registered.
“Also, any business that signs up ought to belong to any of the recognised associations. There’s a discount of 50 percent for the first 100 companies to sign onto the platform, and it’s applicable to anyone,” he said.
Speaking at the launch, Andrea Ghai, Treasurer-EuroCham Ghana, said businesses that subscribe to the platform will benefit from different information about market opportunities.
“We know very well that the agriculture sector is the most active and grows much better compared to other sectors. This was proven during the COVID-19 pandemic. The sector has potential in terms of quantity, quality and skills improvement. Although there’s no direct exemption or benefit on the platform, you can access information from the West through it,” he said.
The platform is created as part of the broader vision of establishing the AU-EU Agri-Food Platform envisaged to be an instrument to catalyse sustainable and inclusive investments in agriculture on the African continent.
