Communicating the essence of your brand – a fashion master-class

Businessman hand holding wooden cube block with BRAND business word on table background. Marketing, Advertising and Product development concept

HSA PR, a leading Public Relations firm based in Ghana, is hosting a series of master-classes on how fashion houses can best craft compelling stories and create optimal brand recognition and patronage.

With over 1.37 billion people, Africa remains the second-largest continent by population. Given the richness of cultures, ethnicities and stories, the continent is a source of untapped potential for the fashion industry – valued at US$1.7trillion worldwide as of 2022. Not only can fashion houses create masterful work inspired by this continental diversity, but they can also scale their businesses to exceptional heights. Further, by investing more in the fashion industry, there is the potential to maximise creativity, foster employment and upscale economies.

The master-class, titled: ‘Communicating the Essence of Your Brand’, is an exciting opportunity for fashion houses to harness vital Public Relations skills that will elevate their brand recognition. These skills range from effectively identifying target audiences to curating appropriate messaging, disseminating information on audience-specific platforms, and implementing excellent communication strategies.

The first master-class, which will be held on February 16, 2023, will be a hybrid event, with the in-person session being hosted at the Kempinski Hotel Gold Coast City – with a limit of 40 seats. This will be followed by two virtual-only master-classes on February 21 and 23, 2023. The hybrid and virtual events will each start at 9 am GMT. The registration fee is GH¢1500, and attendance is strictly by registration (registration forms can be found here or on HSA PR’s social media pages).

HSA PR looks forward to helping you craft a communication strategy that effectively tells your story, reaches your target market/audience, creates maximum visibility, and yields great results.


HSA PR is a Public Relations and Communications firm that specialises in capturing the essence of brands, personalities, organisations and entities. They have supported corporations, law firms, educational institutions, politicians and executives with their services, focusing on Ghana and the African continent.

Collectively, they have 20-plus years of experience in public relations, marketing and communications across the continent and around the world. They curate individualised strategies that align with and enhance their clients’ goals. They specialise in bespoke Public Relations and Communications engagements centred on each of their clients’ unique ethos, mission, vision and direction.

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