Gambia promotes investments in cultural goods and services


The Gambia Chamber of Commerce and Industry (GCCI), led by the CEO, Sarata Conatey, met with experts from the African Continental Free Trade Area (AfCFTA) which has the secretariat in Accra, Ghana.

The consultative meeting, held at the Accra International Conference Centre, was as part of the European Commission project, ‘Promoting Investment in Culture, Creative Arts and Sport to Enhance Resilience against Climate Change in the Local Community’, to support the growth of Cultural Goods and Arts sector in Gambia and its exports to the EU market.

Ms. Conateh, disclosed that handicraft and traditional sports, specifically the traditional wrestling, are being leveraged to contribute to community tourism in Gambia and to enhance the livelihoods and income of local craftsmen. The investments protocols being aimed at by the synergy between the GCCI and AfCFTA will cover support to the handicraft market, enhance trade in services and also support the regulatory protocols for the Culture and Creative Arts industry.

Beatrice Chaytor, Head of Trade in Services for the AfCFTA, welcomed the delegation and mentioned that the AfCFTA are engaged in the intensive trade and services negotiation. A protocol has been in existence by having schedule of specific commitments in the Services sector.

She said further that ECOWAS has been providing community level rules which intersect with trades, services and the telecom industries. The five priority sector of the ECOWAS negotiations are business services, communication, financial, tourism and transport. She also said the tourism aspect is very present in the negotiation and that another aspect of the project that will come up for negotiation are recreational, cultural and sporting services.

She clearly stated that if Gambia was looking forward to link with AfCFTA protocols, it has to be considered if the Gambia has its own AfCFTA strategy. At the moment, every country is being urged to establish its AfCFTA national strategy and its national committee that will oversee that strategy and how it implemented.

Gibriel Bah, Regulatory Expert and Consultant to the project, emphasised the importance of a harmonised regulatory framework to the growth of the Cultural & Arts sector not only in Gambia, but across the ECOWAS region to maximise the sector’s contribution to the economies of the region.

The AfCFTA is developing the regulatory framework to enhance market access for cultural goods, among other things. The protocols will also help to protect proprietary products found in particular regions.

Speaking at the event, Desire Loumou, the Senior Expert in Trade in services, said that enhancing continental trade was one the objectives of AfCFTA. The member-countries will have less barriers to deal with in trading in goods and services. The AfCFTA is willing to assist in training of stakeholders to sensitize them on how they can protect, promote and commercialize their products, because that protocol can open the door for them to trade both within and outside the ECOWAS.

Amongst the Gambian Delegation was Gabriel Bah, the Project Consultant and Regulatory Expert; Chris Addy-Nayo, a Trade Expert; Mohammed Saigne, Business Development Officer of the Gambia Chamber of Commerce; and Fatou Saigne Gaye, the CEO of Gaye Njorro Foundation and Skills Academy in the Gambia.

The AfCFTA was represented by the Head of Trade in Service, Beatrice Chaytor, Senior Expert Trade in Services, Mr. Desire Loumou,  Ms Daphine Lekipaina, Expert, Trade in services and Siobhan Sam: Policy and Research Officer, Trade in service division.

The Gambian Delegation also proceeded for further engagement with the Ghana Chamber of Commerce and Industry where they met with the Chief Executive of GCCI, Mark Badu-Aboagye. They also met with the Ministry of Trade and Industry, Ghana on their consultative mission.

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