Pernod Ricard partners ‘Let’s Do It Ghana’ to mark World Clean-up Day


Pernod Ricard Ghana, a subsidiary of World No.2 producer of spirits and wines, has thrown its weight behind ‘Let’s Do It Ghana’ – the franchise holder of World Cleanup Day in Ghana – to organise clean-up exercises at the Laboma Beach Resort near the La Pleasure Beach in Accra.

The clean-up exercise took place to mark World Clean-up Day, which was simultaneously observed in about 164 countries. The exercise brought together thousands of Ghanaian youths and other volunteers from the La Dadekotopon Township to collect tonnes of waste from the environment.

The Day is an annual global social action programme that unites millions of volunteers, governments and organisations worldwide to tackle the global waste problem with the aim of building a sustainable world.

Commenting on the exercise, Sustainability and Responsibility Manager for Pernod Ricard Nigeria and Western Africa, Eunice Osei-Tutu, said her outfit is very excited to join in the World Clean-up Day exercise which corresponds with the Circular Making Pillar of Pernod Ricard’s Sustainability and Responsibility roadmap that supports the United Nations Sustainable Development Goals (UN-SDG) 12 – Responsible Consumption and Production; and 14, Life Below Water.

She said: “It is a very fulfilling moment for us at Pernod Ricard as we join the world to preserve our natural environment and minimise waste. At Pernod Ricard, we always look for opportunities to advance sustainable actions that preserve the environment. Every step of operation at Pernod Ricard has been laced with processes that optimise and help preserve natural resources.

“For example, we have banned all promotional items made from single-use plastic since 2021 and are working to ensure that 100 percent of our packaging will be recyclable, reusable, compostable or bio-based by 2025. We also adopt eco-design principles to reduce impact for all New Product Development.”

On her part, Country Leader for ‘Let’s Do It Ghana’ Kate Opoku emphasised that World Clean-up Day should not only highlight the need for clean-ups but also “raise awareness both locally and globally of the waste crisis, and the urgency of tackling it”.

She added: “World Clean-up Day catalyses the discussion on how to keep our environment clean, how to implement circular economy models, and leads countries, companies and organisations to change the way we produce and consume as part of a wider effort to combat climate change”.

She thus called on all Ghanaians to dispose of waste properly, segregate our waste and adopt re-using to help keep our environment clean and protect marine life.

Kate Opoku further expressed her gratitude to volunteers and organisations that participated in and supported World Clean-up Day in Ghana. Other partners included CMA-CGM Ghana, Ghana Wildlife Society, Allianz, Dansworld International Services, Zoomlion Ghana Limited and Street Sense Organisation.

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