- …as leading brands recognised at maiden Ghana Corporate Brands awards
The Sempe Akwashongtse, Nii Adote Odaa Wulu I, says the country’s economic development requires excellent stewardship and therefore it behoves industries to rise and work together to raise the bar in various industries and Africa as a whole
According to him: “Government is committed to transforming various business sectors of the economy despite these challenging times. This cannot be achieved without making the private sector the economy’s centre of growth.
“Thus, government is partnering with the private sector, which is seen as the engine of growth for development. We are of the belief that creating the right regulatory, innovative and competitive environment will motivate indigenous Ghanaian companies and entrepreneurs to add more value to what they are already manufacturing to make their products and services competitive and go beyond the boundaries to excel,” he said
He was speaking at the Ghana Corporate Brands Awards’ maiden edition in Accra, where some leading brands and individuals were recognised for their exceptional performance in the corporate world over the years. The event was organised by Maven Communications on the theme ‘Celebrating Consistency and Versatility of Corporate Brands’.
The award scheme’s objective is to provide credible recognition for the most popular and trusted brands in Ghana, as well as bring together the most credible and consistent companies across various industries; and to reassure existing customers that they are engaging with the right brand.
About the Awards
The Event Director of Maven Communication, Seth Danso Asante, said the Ghana Corporate Brand Awards are aimed at identifying and promoting the Goodwill of exceptional brands.
He said the Ghana Corporate Brand Awards Board accepts and evaluates brands which have been in existence for many years. A few companies that have only been in existence over a three-year period with proven track-records were also evaluated and recognised.
Mr. Danso added that the awards platform also provided an opportunity for industry players to air-out their challenges through media engagements at the event.
The awardees were Enterprise Insurance Limited – Brand of the Year (General Insurance); Best Point Savings and Loans – Brand of the Year (Savings and Loans); Maxim Cosmetics (Ghana) – Brand of the Year (Beauty and Lifestyle); Crown Insurance Brokers – Brand of Year (Brokers); B5 Plus Limited – Manufacturing Brand of the year (Steel); and Silver Star Auto Limited – Brand of the Year (Car Dealership).
The others were Manufacturer of the Year (Tissue Paper) – Delta Paper Mill Limited ; Brand of the Year (Life Insurance) – Allianz Life Insurance Company – Brand of the Year (Engineering, procurement, and construction) – Wilkins Engineering Limited; Brand of the Year (Wellness and Rehabilitation Spa) – Holy Trinity Medical Centre; Brand of the Year (Health Facility) – HolyTrinity Medical Centre Brand of the Year (Health Insurance) – Cosmopolitan Health Insurance; and Brand of the Year (Food Distribution) – Bolt Food Ghana.
Innovare Ghana was honoured with the Training Consultancy of the Year; Brand of the Year (Haulage) went to Jonmoore International Limited; Brand of the Year (Wellness) – Chiropatric and Wellness Centre; Brand of the Year (Food Manufacturer) – GB Foods; Brand of the Year (CSR) – Ghana National Petroleum Corporation (GNPC); Industry Leadership Award (Energy) – Volta River Authority; Brand of the year (Banking and Finance) – First National Bank.
Brand of the year (Technology and Innovation) – Hubtel Ghana; Brand of the Year (Government Agencies) – Ghana National Gas Company; Brand of the year (public sector) -Ghana National Petroleum Authority (NPA); Brand of the pear (Packaging) – West African Printing & Packaging Company Limited; Promising Business Group of the year – Geekrons Group of Enterprise; Promising CEO of the Year – Mr. Abednego Sefah Asare; Bona Xinyu Ghana Company Limited; and CEO of the Year – Dr. Benjamin K.D. Asante-Ghana National Gas Company.
Following the nomination of companies and individuals selected for the awards, they are evaluated and graded by the Awards’ Research Board – consisting of prominent and well-learned figures in the world of business, branding, advertising and marketing, as well as by a consumer poll run by an independent survey.
The selection criteria includes quality, market dominance, resilience, customer loyalty, corporate responsibility and overall market acceptance.
The criteria cover wide-ranging aspects of professional brand management, consumer preference with a decisive majority, innovative brands strategy, consistent brand IPR protection, and sustainable brand trustworthiness.