… poised for a new era in customer relations and services
By Buertey Francis BORYOR
After 15 years of providing unparalleled financial solutions to businesses and individuals, Quick Credit and Investment Micro-Credit Limited has announced plans to change its corporate identity to Bills.
The strategic decision, its Chief Executive Officer, Romeo-Richlove Kweku Seshie revealed, highlights the company’s dedication to innovation and adaptability in the dynamic financial services sector as it approaches its 15th anniversary, emphasising its commitment to delivering excellent financial services.
Offering limited details about the rebranding due to technicalities, he assured that specifics of the changes would be announced in due course. He made this statement during a press conference held at the institution’s head office in Accra, aimed at enhancing the relationship between is outfit and the media for mutual benefit.
“As we set our sights on the future, we are excited to share that we are undergoing a significant rebranding initiative. We are eager to embark on this journey of transformation and renewal with the media. The specifics of these changes will be announced in due course,” he elaborated.
He added that over the past four years, the institution has actively engaged its key stakeholders, primarily the press, in its operations, which has significantly contributed to its success.
While announcing its upcoming 15th-anniversary celebrations, marking an important milestone in the institution’s journey of empowering individuals and businesses, he noted that it will remain committed to its values and goals of providing quality financial products and services to its valued customers.
“This crystal anniversary serves as a confirmation of our enduring commitment to financial empowerment and innovation,” he added.
Furthermore, he pledged outfit’s commitment to corporate social responsibility, stating that it will embark on numerous CSR projects aimed at fostering positive change in the communities it serves.
“This initiative underscores our core values and demonstrates our dedication to being a responsible corporate citizen dedicated to uplifting society,” he reiterated.
The company’s Head of Operations, Kweku Baah, in his address at the event, advised the public to disregard negative sentiments circulating on the information superhighway about Quick Credit, as most of them are unfounded allegations with no supporting evidence.
However, he admitted that typical of human institutions, there may have been some excesses over time. Still, he emphasised that the institution’s customer base of over four hundred and fifty thousand (450,000) is testament to its commitment to meeting the pressing financial needs of clients through satisfactory and expedited loan delivery processes.
“Most of you have been receiving information about Quick Credit, either positively or in what is presumed to be a negative light. However, if we were doing something wrong, we wouldn’t have over 450,000 customers working with us.
“Those stories of our staff throwing stones and jumping walls, among others, are all lies orchestrated by people who intend not to pay for their loans and go out with stories to tarnish the image of the brand. We are a law-abiding institution regulated by the Bank of Ghana,” he added.
To qualify for a loan facility, he stated that a borrower must be 18 years and above and have a Ghana Card. “We offer a minimum of GH¢1,000 and a maximum of GH¢150,000. We have four different loan products, namely: working capital, emergency, start-up, and salary loans.”
He indicated that bills has outsourced its door-to-door recovery operations to a professional company as a measure to prevent the recurrence of issues that occurred in the past.
“On 7th January 2024, we declared that Quick Credit (Bills) will no longer conduct house-to-house recovery. Currently, we accept repayment through USSD. When our customers default, a company we’ve outsourced recovery to is responsible for following up on them for repayment,” he added.
Regarding the company’s services, he noted: “We do not accept deposits; we only provide loans. All you need to do is call our customer experience centre, provide basic information and our sales executives will assess you. At regular intervals, funds are disbursed to you”.
