Jumia celebrates decade of e-commerce


Jumia has marked its 10th anniversary by celebrating its impact on Ghanaians through e-commerce and technology, and aims at celebrating consumers and other players in the industry.

The company’s anniversary, which is themed ‘10 years with you’, is set to run for one month to support its consumers by providing a wide range of relevant products at the best prices and establishing new partnerships with both international and local brands.

This year’s celebrations were launched in Accra, where various industry stakeholders and policymakers shared insights on the growth of e-commerce, its challenges and future trends.

Speaking at the launch, CEO of Jumia Ghana Tolulope Thomas said:’It’s that time of the year again, and it’s massive! 10 amazing years in Ghana driving e-commerce to heights never seen before. We are proud to celebrate the impact, growth and wonderful people. We will continue providing seamless support to all our vendors and partners in the quest to grow and develop their businesses while offering convenience and affordability to our consumers.

“We will also stay committed to creating job opportunities for the youth, as well as positively impacting the nation’s economy with further expansion to more rural areas. We are grateful to all our employees, consumers, policymakers, sellers and all players in the ecosystem for helping us achieve this momentous milestone – 10 years with you.’’

Some e-commerce experts such as the Executive Secretary of the E-commerce Association of Ghana, Anita Wiafe-Asinor; Digital Marketing & Communications Consultant, Stephen Boadi; and Digital & Media Manager and e-commerce lead-Guinness Ghana, Abena Chrappah, discussed the socio-economic impact of e-commerce in the country over the last decade.

Speaking on the impact of Jumia on some businesses, the owner of FT Tawakaltu restaurant in Accra, Hajia Memuna, talked about the amazing role the Internet has played in people’s lives.

“I never believed in online sales until I partnered with Jumia in 2020. During the COVID-19 pandemic, business was very low as movements were restricted and many of my customers couldn’t come to my restaurant to buy food.

“Things however changed when I partnered with Jumia, as they helped me reach more consumers in a safe and convenient way. This helped me recover from effects of the pandemic and open an extra food joint here in Accra. Jumia’s impact on small businesses like mine is just overwhelming. Thank you Jumia, and happy 10th anniversary,’’ she noted.

To reiterate its commitment, Jumia donated 400 UN ECE 22.05 Certified Helmets to its delivery associates at the Anniversary Launch event in Accra, as part of the Fédération Internationale de l’Automobile (FIA) Safe and Affordable Helmet Programme.

Jumia launched its sustainability report earlier this year, as it believes in contributing to social development, generating employment and business opportunities, and closing inequality gaps for thousands of people.

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