The star-studded event of the 6th edition of the Ghana Beverage Awards (GBA) successfully held at the Kempinksi Gold Coast City Hotel last Friday, left patrons wanting more with Coca-Cola carrying the night as winner of the coveted Product of the Year Category.
Coca-Cola beat compelling beverage brands such as Vitamilk, Alomo Bitters, Blue Skies Fruit, Bel Aqua Active and Verna Natural Mineral Water to emerge winner in the keenly contested Product of the Year category.
Other companies and beverages awarded on the night included Liberty Industries Ventures’ Kpoo Keke, and Twellium Industrial Company’s Rush Energy Drink.
Receiving the award, Corporate Affairs Director for West Africa Equatorial Coca-Cola Bottling Company, Bethel Yeboah, expressed gratitude to the organisers and the GBA Committee for recognising their hard work for the year under review, and according them the needed recognition, while thanking consumers for their loyalty.
“It is truly a great honour to receive this award. We are excited about this achievement. On behalf of the management of The Coca-Cola Bottling Company of Ghana Limited, I say ‘thank you to all whose contribution have made this possible. To our cherished consumers, we are especially grateful for your loyalty and patronage which have brought us this far.”
He added: “The beverage industry has over the years undergone a lot of dynamism in terms of consumer preferences. For us at The Coca-Cola Bottling Company of Ghana Limited, this is a clarion call for us in many ways as the awards goes to fan aflame the spirit of innovation within us so we can continue to stand tall in providing Ghanaians with the needed refreshment and nutrition”.
Taking his turn, Ernest Boateng, Chief Executive Officer for Global Media Alliance, congratulated The Coca-Cola Bottling Company of Ghana Limited for grabbing the topmost award, while lauding all stakeholders for supporting the awards scheme.
“It truly feels like yesterday when the first edition of the Ghana Beverage Awards was held in 2016. Being in the sixth year, we believe as organisers that Ghana Beverage Awards has indeed come a long way. Undoubtedly, the successes chalked over the years could not have been possible without the support of our stakeholders and industry players whose participation and interest in seeing that GBA grows to the level where it will be widely known – locally, in the sub-region and internationally – knowing no boundaries.
“Permit me to also congratulate The Coca-Cola Bottling Company of Ghana Limited, producers of Coca-Cola for coming top in the keenly-contested Product of the Year category. It is well-deserved,’’ he said.
Ghana Beverages Awards is organised under the theme: ‘Inspiring Excellence in Ghana’s Beverage Industry’. In the last six years, the awards scheme has been instrumental in shining a spotlight on the local beverage industry, while promoting both local and foreign beverages as well as the participation of small-scale beverage enterprises in Ghana. It has remained a force to reckon with through its contribution to ensuring that beverage-manufacturing companies are compliant with the highest standards of practice in the production and delivery of their products.
GBA is proudly supported by the Food and Beverage Association of Ghana (FABAG), Consumer Protection Agency (CPA), Food Research Institute (FRI) under CSIR, Perception Management International (PMI), Ministry of Trade and Industry, Ministry of Tourism, Arts & Culture, and the Ghana Tourism Authority (GTA). Its media partners are Citi FM, Happy FM, YFM, Akonoba FM, Neesim FM – Bolga, Neesim FM-Tamale, ETV Ghana, Net 2 TV, Oman FM, Mx 24, Business& Financial Times, Daily Guide and Ghanaweb.
Below is the full list of winners
Energy Drink of the Year: Rush Energy Drink
Bitters of the Year: Alomo Bitters
Carbonated Soft Drink of the Year: Coca-Cola
Dairy Product of the Year: Hollandia Yoghurt
Fruit Drink of the Year: Ceres Fruit Juice
International Liqueur of the Year: Seagram’s Imperial Blue Whisky
International Beer of the Year: Heineken
International Spirit of the Year: Jameson Irish Whisky
New Beverage of the Year: Sahara Solace
RTD of the Year: Django Ginger Ale
Cocoa/Chocolate Product of the Year: Vitamilk Choco
Liqueur of the Year: Kpoo Keke
Spirit of the Year: Darling Lemon Drink
CSR Company of the Year: Coca Cola Bottling Company of Ghana
Manufacturing Company of the Year: Twellium Industrial Company
Water of the Year: Verna Mineral Water
Beer of the Year: Guinness Foreign Extra Stout
Product of the Year: Coca-Cola