The Style Lounge Platform launches officially for emerging designers on its website this November 2021, with emphasis on Community, Innovation, and Collaboration. It is premised on a unique and rich African culture and how growing up in a typical African setting can influence greatly a ‘creative and stylish’ African child.
Themed ‘A Part of Me’, the Style Lounge Platform is an initiative of Debonair Afrik birthed in 2017 with a focus and commitment to building fashion brands and promoting fashion businesses.
Founder of the platform, Emmanuel Ekuban, known within the fashion fraternity as Nuel Bans shares his excitement at the launch of the Style Lounge Platform saying, “We created this platform to shine a spotlight on emerging designers in the fashion industry and provide participants with an all new & refreshing view of fashion blending the African fashion style trends while maintaining the highest international standards of fashion.”
The platform builds a community of new and emerging fashion designers while giving them the opportunity to showcase their designs. The designer community features an appreciable number of reputable African designers like Atto Tetteh, Alwoman, Bloom by Edzi, Bushai Weave, Djoulde, Dufie Boateng, Ekua Addo, Feb By Serwaa, Groomsmen, Hazza, Kai Shika, Larry Jay Couture, MxDonna, Nuna Couture, Olooh, Sena Bryte, Steve French, Talensigh, along with their biographies, press releases, lookbooks, stockist lists and relevant links to digital showrooms, and also find latest collections, catwalk shows, shoppable links and editorial content from the designers.
The Style Lounge, since its birth in 2017 has organized 3 successful events each year from 2017 to 2019 under the Style Lounge Weekend. The annual event is aimed at bringing together fashion brands and creatives, to network and encourage emerging brands with the needed platform to market their wares.
The Style Lounge has also introduced 3 projects: the Dots Trade’, Graduate Fashion Showcase and Design Intern Fellowship, which all serve unique purposes but are centered around fashion businesses, brands and designers.
The community works with African designers to promote local fashion talents through trade, originality and sustainability with its flagship project: The Dots Trade’. The event creates a series of fashion exhibitions and pop-ups that seeks to strengthen the socio-economic enterprise by tapping into the fashion value chain.