Guinness and 3 Music Network held an engaging Creative Master Class for over 50 young and budding creatives in Kumasi with the aim of spurring them to growth.
The two-hour session held at the Golden Bean Hotel in Kumasi featured Incredible Zigi, a celebrated Dance Artist and choreographer; Oheneba Yaw Boamah, a multiple award-winning Fashion Designer/Creative Director of Abrantie the Gentleman; Baba Sadiq Abdulai Abu, Founder/Managing Director of 3 Music Networks (Organizers of 3 Music Awards); and George Britton, Talent Manager/CEO of GB Records, moderated by NYDJ. The facilitators shared their success stories, challenges, and tactics of excelling in their various crafts.
The Guinness Creative Master Class follows the successful outdooring of the Pan-African Guinness campaign, Black Shines Brightest. The campaign celebrates creativity, ingenuity, and the energy that resonates when individuals come together, fizzing with optimism, creativity and potential.
Speaking at the Creative Master Class, Head of Beers (Heineken Portfolio and Guinness Trademark) at Guinness Ghana, Roland Kwasi Larbi Ofori emphasized that Guinness, through the Bright House Experience platform and the Creative Master Class, aims to drivee thought leadership and conversations about the creative arts.
“In Ghana, there have been concerns within the creative arts industry on discussing specific topics and this stifles growth. We partnered with 3 Music Network today to debunk these myths and encourage creative arts enthusiasts to believe in themselves and overcome any fears they have because indeed, Black Shines Brightest.”
The Creative Masterclass, which consists of a series of panel discussions, will move to Tamale then Takoradi and finally in the capital city, Accra. Guinness will continue to inspire creatives to be proud and confident, to look to each other for inspiration, bring their ideas to life and take on opportunities.
Speaking to the young and aspiring creatives from Kumasi, Incredible Zigi said he had worked extremely hard for several years before making waves and eventually being recognized by Guinness to headline a campaign. He encouraged the young creatives to carve a niche for themselves by nurturing their creative skills and talents.
After the Master Class, The Bright House Experience, a fundamental part of the Guinness Black Shines Brightest campaign was unveiled in Kumasi. This is a model bar which serves as a cultural space and a hub for people to connect and energize each other with creativity, inspiration and, of course, a cold bottle of Guinness.
On his part, Baba Sadiq Abdulai Abu, Chief Executive Officer of 3 Music Network said: “Platforms like Black Shines Brightest by Guinness is one that the creative industry needs at this time of our industry growth. We are grateful to Guinness for this opportunity as this helps Ghanaian creatives showcase our potential, flair and imagination to the rest of the world unique way.”