…4×4 Pick-Up and others to be assembled in Ghana in next 6 months
Silver Star Auto Ltd., the supplier of leading automobile premium brands, has once again set a new standard for quality in the Ghanaian automotive market by launching the new Peugeot Landtrek 4 x4 Pick-Up in Accra.
In a welcome speech, the CEO of Silver Star Auto, Asad Nazir, stated it was only in February 2020 that the exclusive distribution of Peugeot and Citroën vehicles was launched in Ghana – despite the economic turbulence and all the challenges the COVID pandemic unleashed on all of us.
Mr. Nazir extended a special thanks to all of Silver Star Auto’s 150-plus staff for their effort to not only survive but thrive. He also applauded the thousands of their beloved customers, “Who have given us the privilege of serving them for over 25 years”, and assured them that Silver Star Auto will continue to bring them exciting and innovative offers and solutions to match their needs and budgets. Fleet users, he added, can also expect special privileges and benefits.
Michael Okyere Baafi, Deputy Minister of Trade and Industry, also lauded Silver Star Auto assembling in Ghana the Peugeot 3008 SUV and Landtrek Pick-up, to be launched by Silver Star Auto by the first quarter of 2022.
“Government, through the Ministry of Trade and Industry, is committed to implementing the Ghana Automotive Development Programme which seeks to attract global automobile and equipment manufacturers to establish their vehicle assembly plant in Ghana; as such, we were glad to receive an application from Silver Star Auto to assemble Peugeot cars under the programme,” Mr. Baafi said. This demonstrates strong support from the private sector to promote the programme and make Ghana an automobile manufacturing hub in Africa.
The French Ambassador to Ghana, Anne Sophie Avé, said she is happy to see Peugeot cars (Lion badge) doing well in Ghana just barely a year after it was launched by Silver Star Auto amid the COVID-19 pandemic. She is optimistic that the new models being launched will be a success and thanks Ghanaians for supporting the Peugeot brand. “We hope to see more French cars on the streets of Ghana,” she quipped.
Badreiddine Mansouri, MD sub-Sahara Africa-Stellantis, said investment has been made in the Middle East and Africa with a talented team committed to performing all tasks with a strong industrial focus on proximity, quality service and customer satisfaction to promote the Peugeot brand.
Adding her voice, Nadia Trabelsi – Brand Manager, Peugeot, Middle East & Africa (MEA), said launching the Peugeot Landtrek 4 x4 Pick-Up and other new Peugeot models marks the celebration of a historical brand in Africa. With major innovations and success, Peugeot has re-developed the finest engines with latest technologies to boost the automobile industry on the continent.
Nouhad Kalmoni, Executive Director-SSAL re-affirmed that launching the Landtrek 4×4 Pick-Up is a historic milestone. Silver Star Auto is part of the Kalmoni Group, which has over 100 years of footprints in Ghana. Peugeot is also a pioneer in Pick-Ups with over 80 years’ experience in this segment. So, together, Peugeot and Silver Star are a formidable team coming together to be of even greater service to customers.
General Manager Sales-Silver Star Auto, Akbar Siddiqi, said the Peugeot Landtrek Pick-Up is beautiful, versatile, comfortable and technologically advanced. It’s powerful yet efficient and economical. It’s competitive with many class-leading features. He stated that the Peugeot Landtrek is functional and enduring while being well-suited for outdoor leisure activities. Clients who are not only confident but also ambitious, demand advanced safety features, are mindful of their environment and yet cost-conscious will find the Peugeot Landtrek Pick-Up a very attractive proposition.
“We are excited about the state of the art in-cab design and the Landtrek’s robust exterior. This is a pick-up ready to tackle both city roads and off-road situations. With a business that has multiple demands, the Landtrek is the perfect partner. It’s reliable and is a durable workhorse.” he assured.
Sales Manager for Peugeot Brand, Madam Delali Greenstock, stated that fleet users can expect special privileges and benefits; and encouraged customers to book test-drives to see and familiarise themselves with the wonderful range of Peugeot vehicles. Silver Star Auto has invested in after-sales equipment, genuine spare-parts, product and technical training to confidently offer total support that clients require and expect. The vehicle is now available at the showrooms of Silver Star Auto across the country, including Accra, Tema and Kumasi. Mrs. Delali Greenstock emphasised that: “Customers should expect a more tailored and swift Customer Service Delivery experience,” from the sales team.